BMW Group selects Adobe Analytics Cloud for Marketing Analytics

In 2021, BMW Group, a Germany based Automotive organization with 159104 employees and revenues of $156.6B selected Adobe Analytics Cloud for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
BMW Group	Adobe Systems	Legacy	Adobe Analytics Cloud	Marketing Analytics	CRM	n/a	n/a	2021	2021

Discover the latest software purchases and digital transformation initiatives being undertaken by BMW Group and its business and technology executives by accessing the entire BMW Group and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by BMW Group employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.