BrandAlley selects SAP Emarsys Personalization for Personalization and Product Recommendations

In 2016, BrandAlley, a United Kingdom based Retail organization with 145 employees and revenues of $110M selected SAP Emarsys Personalization for Personalization and Product Recommendations while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
BrandAlley	SAP	Legacy	SAP Emarsys Personalization	Personalization and Product Recommendations	eCommerce	n/a	n/a	2016	2016

Discover the latest software purchases and digital transformation initiatives being undertaken by BrandAlley and its business and technology executives by accessing the entire BrandAlley and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by BrandAlley employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.