BrandAlley
Telephone House, 69-77 Paul St,,
London, EC2A 4NW,
United Kingdom
London, EC2A 4NW,
United Kingdom
44 12 0622-6410
Retail
BrandAlley Technographics
BrandAlley Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BrandAlley and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 145 BrandAlley employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BrandAlley has purchased the following applications: SAP Business One for ERP Financial in 2013, Microsoft 365 for Collaboration in 2015, Algolia Search for Application, Web and Enterprise Search in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BrandAlley is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Algolia or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BrandAlley revenues, which have grown to $110.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BrandAlley intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BrandAlley Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP Financial Management | n/a | 2013 | 2013 |
In 2013, BrandAlley implemented SAP Business One as its ERP Financial platform, establishing a centralized application for finance and inventory control across the retailer's UK operations. The deployment targeted SAP Business One 9.0 on SQL Server infrastructure and was positioned to support core accounting, order-to-cash, procurement, and stock management workflows.
The implementation included configuration and custom development using the SAP Business One SDK, DI API, UI and Server DI interfaces, along with C# and VB.NET extensions and REST API endpoints for bespoke integration points. Functional capabilities and modules implemented encompassed core financials, sales and distribution order processing, inventory and warehouse logic, EDI connectivity patterns, print layout customization with Print Layout Designer and Crystal Reports, and user experience enhancements via the Boyum B1 Usability Package.
Integrations were instrumented across eCommerce and logistics systems, explicitly linking Magento and Kefron through a BPA Codeless Platform TaskCentre integration layer, and supporting upstream and downstream connectivity for EDI, POS, WMS, CRM, shipping carriers such as UPS and FedEx, and marketing platforms like HubSpot. Integration orchestration used the B1i integration framework, TaskCentre, and REST APIs, while reporting and analytics leveraged Crystal Reports, Pervasive Analytics, SSRS, Tableau, Power BI, QlikView and Boyum dashboards.
Operational governance covered full project lifecycle activities, including documentation and scoping, upgrade option assessment, system configuration, and go-live to ongoing support. Data migration into SAP Business One employed Data Transfer Workbench, Copy Express and other migration tools, and database management practices included SQL queries, stored procedures, UDFs and triggers, backups, scheduled tasks, recovery planning, mirroring, log shipping, replication and SSIS for ETL processing.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, BrandAlley implemented Microsoft 365 as a Collaboration platform. The deployment brought Microsoft 365 services into website content workflows and internal communications, enabling hosted email and calendaring, document collaboration through SharePoint and OneDrive, and real-time meetings and chat via Microsoft Teams as core functional capabilities. The implementation focused on aligning content publishing and merchandising workflows with cloud-based collaboration and document management.
Operational coverage centered on BrandAlley corporate functions including merchandising, marketing, and operations in the United Kingdom, with Microsoft 365 used to coordinate editorial schedules, asset approvals, and cross team communications for the online retail site. Governance was organized through a centralized tenant model with role based access controls, shared libraries for content governance, and standard collaboration policies to manage document lifecycle and external sharing. Integrations emphasized website content publication and authentication flows to support editorial and merchandising processes, consistent with Collaboration category best practices.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Algolia | Legacy | Algolia Search | Application, Web and Enterprise Search | Content Management | n/a | 2018 | 2018 |
In 2018, BrandAlley implemented Algolia Search on its public ecommerce site. BrandAlley implemented Algolia Search in 2018 as an Application, Web and Enterprise Search solution to power product discovery and site search across its United Kingdom retail website.
The deployment centers on Algolia Search core capabilities common to the category, including instant search response, autocomplete suggestions, faceted navigation, relevance tuning, synonyms management, and merchandising controls. Implementation configurations focus on API-driven indexing of the product catalog and search UI integration into the front end, with search analytics and relevance settings surfaced for ongoing configuration.
Operational responsibility sits with e-commerce, merchandising, and marketing functions, which use Algolia Search features and analytics to tune relevance and promotional rules for product discovery. The architecture is cloud-hosted Algolia Search APIs embedded in the public website, providing a managed search layer that the product catalog and storefront front end call directly for query handling and results rendering.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2013 | 2013 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2024 | 2024 |
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Customer Engagement | CRM |
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2024 | 2024 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at BrandAlley
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by BrandAlley Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BrandAlley IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BrandAlley digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD BrandAlley Technographics
BrandAlley is a Retail organization based in United Kingdom,
with around 145 employees and annual revenues of $110.0 million.
BrandAlley operates a diverse technology stack with applications such as
SAP Business One, Microsoft 365 and Algolia Search,
covering areas like ERP Financial, Collaboration and Application, Web and Enterprise Search.
BrandAlley has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Algolia.
BrandAlley recently adopted applications including
Mention Me Customer Advocacy Intelligence Platform in 2024, SAP Emarsys in 2024 and PostHog in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BrandAlley’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BrandAlley’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BrandAlley technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.