Entain Group selects Oracle Maxymiser for Marketing Analytics

In 2011, Entain Group, a United Kingdom based Leisure and Hospitality organization with 29000 employees and revenues of $4.8B selected Oracle Maxymiser for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Entain Group	Oracle	Legacy	Oracle Maxymiser	Marketing Analytics	CRM	n/a	n/a	2011	2011

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