Friant and Associates selects Zoominfo Platform for Account Based Marketing

In 2021, Friant and Associates, a United States based Distribution organization with 300 employees and revenues of $25M selected Zoominfo Platform for Account Based Marketing while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Friant and Associates	Zoominfo	Legacy	Zoominfo Platform	Account Based Marketing	CRM	n/a	n/a	2021	2021

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