AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Friant and Associates Tech Stack and Enterprise Applications

Friant and Associates ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intuit Legacy Intuit Quickbooks Enterprise ERP Financial ERP x 2014 2014
In 2014, Friant and Associates implemented Intuit Quickbooks Enterprise as its ERP Financial application to centralize accounting for the distribution business. The deployment targeted core finance and accounting functions for a United States based distributor with roughly 300 employees, consolidating general ledger, accounts payable, accounts receivable, and financial reporting into a single application instance. Intuit Quickbooks Enterprise was configured to align financial workflows with distribution operations, enabling inventory-aware invoicing, cost of goods sold accounting, and structured month end close processes. Governance and operational controls emphasized standardized chart of accounts, role based access and transaction approval workflows to support consistent accounting practices across finance and operations.
Friant and Associates Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2015 2015
In 2015, Friant and Associates implemented Microsoft 365 as its core Collaboration platform. The deployment is a cloud-hosted Microsoft 365 tenant serving the company’s United States operations and providing a centralized foundation for corporate email, document management, and real-time team collaboration under the Collaboration category. The Microsoft 365 rollout leverages standard Collaboration capabilities including Exchange Online for enterprise email, SharePoint Online for intranet and document libraries, OneDrive for personal file sync, and Microsoft Teams for persistent chat and meetings. Friant and Associates is using Microsoft 365 on their website, and the implementation covers sales, operations, finance, and administrative functions with governance practices aligned to Microsoft 365 such as role-based access controls and centralized identity and access management typical of the platform.
Friant and Associates CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Zoominfo Legacy Zoominfo Platform Account Based Marketing CRM n/a 2021 2021
In 2021, Friant and Associates implemented Zoominfo Platform as an Account Based Marketing solution. The distribution firm deployed Zoominfo Platform to instrument their corporate website for account discovery, contact capture, and targeted outreach, aligning ABM activities with marketing and sales functions. Configuration emphasized account identification, contact enrichment, intent signal capture, and website lead capture, using standard Account Based Marketing workflows such as web-to-account mapping and account-level profiling. Zoominfo Platform was configured to enrich inbound web interactions with firmographic and contact-level data, enabling prioritized account lists and playbook-driven outreach. Captured signals and enriched account profiles were routed into internal sales and marketing workflows to support ABM orchestration and lead qualification. Governance measures focused on data stewardship, standardized account scoring and routing rules, and operationalizing ABM playbooks across commercial teams to ensure consistent use of Zoominfo Platform for Account Based Marketing.
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2019 2019
Sales Automation, CRM, Sales Engagement CRM 2021 2021
Friant and Associates PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2021 2021
Friant and Associates IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2020 2020

IT Decision Makers and Key Stakeholders at Friant and Associates

First Name Last Name Title Function Department Email Phone
Business Development Manager Manager Sales
President & CEO CXO Finance
Business Developer Architect & Designer Non Manager Operations

Apps Being Evaluated by Friant and Associates Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Friant and Associates IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Friant and Associates digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Friant and Associates Technographics
Friant and Associates is a Distribution organization based in United States, with around 300 employees and annual revenues of $25.0 million.
Friant and Associates operates a diverse technology stack with applications such as Intuit Quickbooks Enterprise, Microsoft 365 and Zoominfo Platform, covering areas like ERP Financial, Collaboration and Account Based Marketing.
Friant and Associates has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Intuit, Microsoft and Zoominfo.
Friant and Associates recently adopted applications including Zoominfo Platform in 2021, ZoomInfo Chorus in 2021 and Salesforce Sales Cloud in 2021, highlighting its ongoing modernization strategy.
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Our research team continuously updates Friant and Associates’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
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