Oakland, 94601, CA,
United States
Friant and Associates Technographics
Friant and Associates Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Friant and Associates and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Friant and Associates employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Friant and Associates has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2014, Microsoft 365 for Collaboration in 2015, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Friant and Associates is running and its propensity to invest more and deepen its relationship with Intuit , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Friant and Associates revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Friant and Associates intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Friant and Associates Tech Stack and Enterprise Applications
Friant and Associates ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2014 | 2014 |
In 2014, Friant and Associates implemented Intuit Quickbooks Enterprise as its ERP Financial application to centralize accounting for the distribution business. The deployment targeted core finance and accounting functions for a United States based distributor with roughly 300 employees, consolidating general ledger, accounts payable, accounts receivable, and financial reporting into a single application instance.
Intuit Quickbooks Enterprise was configured to align financial workflows with distribution operations, enabling inventory-aware invoicing, cost of goods sold accounting, and structured month end close processes. Governance and operational controls emphasized standardized chart of accounts, role based access and transaction approval workflows to support consistent accounting practices across finance and operations.
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Friant and Associates Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Friant and Associates implemented Microsoft 365 as its core Collaboration platform. The deployment is a cloud-hosted Microsoft 365 tenant serving the company’s United States operations and providing a centralized foundation for corporate email, document management, and real-time team collaboration under the Collaboration category.
The Microsoft 365 rollout leverages standard Collaboration capabilities including Exchange Online for enterprise email, SharePoint Online for intranet and document libraries, OneDrive for personal file sync, and Microsoft Teams for persistent chat and meetings. Friant and Associates is using Microsoft 365 on their website, and the implementation covers sales, operations, finance, and administrative functions with governance practices aligned to Microsoft 365 such as role-based access controls and centralized identity and access management typical of the platform.
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Friant and Associates CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Friant and Associates implemented Zoominfo Platform as an Account Based Marketing solution. The distribution firm deployed Zoominfo Platform to instrument their corporate website for account discovery, contact capture, and targeted outreach, aligning ABM activities with marketing and sales functions.
Configuration emphasized account identification, contact enrichment, intent signal capture, and website lead capture, using standard Account Based Marketing workflows such as web-to-account mapping and account-level profiling. Zoominfo Platform was configured to enrich inbound web interactions with firmographic and contact-level data, enabling prioritized account lists and playbook-driven outreach.
Captured signals and enriched account profiles were routed into internal sales and marketing workflows to support ABM orchestration and lead qualification. Governance measures focused on data stewardship, standardized account scoring and routing rules, and operationalizing ABM playbooks across commercial teams to ensure consistent use of Zoominfo Platform for Account Based Marketing.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Friant and Associates PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Friant and Associates IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Friant and Associates
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| Business Development Manager | Manager | Sales | ||||
| President & CEO | CXO | Finance | ||||
| Business Developer Architect & Designer | Non Manager | Operations |
Apps Being Evaluated by Friant and Associates Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||