Henkel Adhesive Technologies selects Google Tag Manager for Tag Management

In 2016, Henkel Adhesive Technologies, a Germany based Oil, Gas and Chemicals organization with 24000 employees and revenues of $11.2B selected Google Tag Manager for Tag Management while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Henkel Adhesive Technologies	Google	Legacy	Google Tag Manager	Tag Management	CRM	n/a	n/a	2016	2016

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