IBM Canada selects Adobe Marketing Cloud (ex Omniture) for Marketing Automation

In 2023, IBM Canada, a Canada based Professional Services organization with 13500 employees and revenues of $3.0B selected Adobe Marketing Cloud (ex Omniture) for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
IBM Canada	Adobe Systems	Legacy	Adobe Marketing Cloud (ex Omniture)	Marketing Automation	CRM	n/a	n/a	2023	2023

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