ICICI Bank selects Webtrends Analytics for Marketing Analytics

In 2008, ICICI Bank, a India based Banking and Financial Services organization with 187765 employees and revenues of $19.3B selected Webtrends Analytics for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
ICICI Bank	Webtrends	Legacy	Webtrends Analytics	Marketing Analytics	CRM	n/a	n/a	2008	2008

Discover the latest software purchases and digital transformation initiatives being undertaken by ICICI Bank and its business and technology executives by accessing the entire ICICI Bank and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by ICICI Bank employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.