IKEA Italy selects Optimizely Intelligence Cloud for Marketing Analytics

In 2020, IKEA Italy, a Italy based Retail organization with 5100 employees and revenues of $1.3B selected Optimizely Intelligence Cloud for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
IKEA Italy	Optimizely	Legacy	Optimizely Intelligence Cloud	Marketing Analytics	CRM	n/a	n/a	2020	2020

Discover the latest software purchases and digital transformation initiatives being undertaken by IKEA Italy and its business and technology executives by accessing the entire IKEA Italy and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by IKEA Italy employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.