Liverpool City Council selects Salesforce Marketing Cloud for Marketing Automation

In 2023, Liverpool City Council, a United Kingdom based Government organization with 3000 employees and revenues of $750M selected Salesforce Marketing Cloud for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Liverpool City Council	Salesforce	Legacy	Salesforce Marketing Cloud	Marketing Automation	CRM	n/a	n/a	2023	2023

Discover the latest software purchases and digital transformation initiatives being undertaken by Liverpool City Council and its business and technology executives by accessing the entire Liverpool City Council and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Liverpool City Council employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.