Standard Chartered Singapore selects Adobe Audience Manager for Data Management Platform
In 2021, Standard Chartered Singapore, a Singapore based Banking and Financial Services organization with 9000 employees and revenues of $4.0B selected Adobe Audience Manager for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.
| Customer | Vendor | Old Product | New Product | Category | Market | Users | VAR/SI | When | Live | Standard Chartered Singapore | Adobe Systems | Legacy | Adobe Audience Manager | Data Management Platform | CRM | n/a | n/a | 2021 | 2021 |
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FAQ - Standard Chartered Singapore selects Adobe Audience Manager for (Data Management Platform)
In 2021, Standard Chartered Singapore selected Adobe Audience Manager for Data Management Platform to modernize their CRM operations and improve scalability, visibility, and control.
The Adobe Audience Manager deployment replaces Legacy and integrates with existing systems to streamline processes, reporting, and compliance across CRM.
Standard Chartered Singapore is a Banking and Financial Services organization in Singapore, with approximately 9000 employees and $4.0B in annual revenue.
Standard Chartered Singapore has initiated the Adobe Audience Manager implementation with an expected go-live in 2021, supporting its modernization of Data Management Platform processes.
Standard Chartered Singapore has not disclosed the SI for the Adobe Audience Manager implementation.
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