University of Massachusetts selects Adobe Marketing Cloud (ex Omniture) for Marketing Automation

In 2024, University of Massachusetts, a United States based Education organization with 28000 employees and revenues of $7.0B selected Adobe Marketing Cloud (ex Omniture) for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
University of Massachusetts	Adobe Systems	Legacy	Adobe Marketing Cloud (ex Omniture)	Marketing Automation	CRM	n/a	n/a	2024	2024

Discover the latest software purchases and digital transformation initiatives being undertaken by University of Massachusetts and its business and technology executives by accessing the entire University of Massachusetts and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by University of Massachusetts employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.