Westpac NZ selects Adobe Target Standard for Marketing Analytics

In 2021, Westpac NZ, a New Zealand based Banking and Financial Services organization with 5000 employees and revenues of $4.8B selected Adobe Target Standard for Marketing Analytics while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Westpac NZ	Adobe Systems	Legacy	Adobe Target Standard	Marketing Analytics	CRM	n/a	n/a	2021	2021

Discover the latest software purchases and digital transformation initiatives being undertaken by Westpac NZ and its business and technology executives by accessing the entire Westpac NZ and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Westpac NZ employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.