
Gaydon, CV35 0DB,
United Kingdom
Aston Martin Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aston Martin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1850 Aston Martin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aston Martin has purchased the following applications: Microsoft Power BI for Analytics and BI in 2016, PageUp ATS for Applicant Tracking System in 2011, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aston Martin is running and its propensity to invest more and deepen its relationship with Microsoft , Tableau Software , PageUp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aston Martin revenues, which have grown to $1.15 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aston Martin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
|
|
|
Analytics and BI | Analytics and BI |
|
2019 | 2019 |
HCM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2011 | 2011 |
IaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2014 | 2014 |
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
Cloud Storage | IaaS |
|
2012 | 2012 |
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
Content Delivery Network | IaaS |
|
2017 | 2017 |
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
CRM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Automotive Dealership CRM | CRM |
|
2019 | 2019 |
|
|
|
Customer Data Platform | CRM |
|
2019 | 2019 |
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
Digital Advertising Platform | CRM |
|
2013 | 2013 |
|
|
|
Marketing Analytics | CRM |
|
2011 | 2011 |
|
|
|
Marketing Automation | CRM |
|
2015 | 2015 |
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
|
|
Tag Management | CRM |
|
2017 | 2017 |
AI-Powered Application
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2024 | 2024 |
|
|
|
Chatbots and Conversational AI | AI-Powered Application |
|
2024 | 2024 |
Collaboration
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
Content Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Digital Signing | Content Management |
|
2017 | 2017 |
|
|
|
Web Content Management | Content Management |
|
2012 | 2012 |
|
|
|
Web Content Management | Content Management |
|
2021 | 2021 |
ERP Financial Management
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Financial Consolidation and Close | ERP Financial Management |
|
2017 | 2018 |
PaaS
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
iPaaS (Integration Platform as a Service) | PaaS |
|
2019 | 2019 |
|
|
|
Transactional Email | PaaS |
|
2018 | 2018 |
PPM
Vendor |
Old Product |
New Product |
Category |
Market |
VAR/SI |
When |
Live |
---|---|---|---|---|---|---|---|
|
|
|
Project Portfolio Management | PPM |
|
2016 | 2016 |
First Name | Last Name | Title | Function | Department | Phone | |
---|---|---|---|---|---|---|
Director of Information Technology and Information Security | Director | IT | ||||
Director of Programme Management | Director | Finance | ||||
Chief Financial Officer | CXO | Finance |
Date | Company | Status | Vendor | Product | Category | Market |
---|---|---|---|---|---|---|
2025-04-11 | Aston Martin | Evaluated | Infor | Infor LN | Manufacturing ERP | ERP Services and Operations |
2025-03-18 | Aston Martin | Evaluated | Infor | Infor CloudSuite Automotive | Automotive ERP | ERP Services and Operations |
2024-11-19 | Aston Martin | Evaluated | Oracle | Oracle Fusion Cloud PLM | Product Lifecycle Management | PLM and Engineering |