Apps Run The World

Aston Martin Software Purchases and Digital Transformation Initiatives

Last updated on 2020-08-13 12:32:26

Discover the latest software purchases and digital transformation initiatives being undertaken by Aston Martin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1850 Aston Martin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Aston Martin has purchased the following applications: Microsoft Office 365 for Content Management in 2016, Microsoft Power BI for Analytics and BI in 2016, Microsoft Project Online for Project Portfolio Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Aston Martin is running and its propensity to invest more and deepen its relationship with Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Aston Martin revenues, which have grown to $1.15 billions in 2019, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aston Martin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

About the Customer

Aston Martin Lagonda Global Holdings plc is a British manufacturer of luxury sports cars and grand tourers. It was founded in 1913 by Lionel Martin and Robert Bamford. Headquarters and main production site are in Gaydon, Warwickshire, England, alongside one of Jaguar Land Rover's development centers on the site of a former RAF V Bomber airbase.

Scope and Challenges

The company aimed to produce more cars for a wider audience at a faster pace while keeping intact its heritage of bespoke quality. The solution to this challenge they saw in Microsoft 365.

"We probably create more data now in a year than the company generated in the previous 103 years,” says Palmer. “And to enhance agility, you need the tools and the processes to make good decisions using that data.” Power BI by Microsoft was the perfect solution.

 Stringer and his program management team also use Microsoft Project Online to rationalize the new pace of production. He manages a portfolio of new vehicle programs, from concept to production, liaising with designers, engineers, manufacturers, and marketers across the company. Instead of working on one program at a time, Stringer now oversees up to 10 programs concurrently. 

Outcome and Implications

After implementing the Microsoft products needed for their business growth in 2017, Aston Martin and its employees experienced changes for the better.

Aston Martin is firmly on track to accelerate production by using Microsoft 365 digital tools to energize employee creativity, data insights, and teamwork, pushing the boundaries of performance and style for the ultimate driving experience. “Creating an automobile of our caliber involves one of the most complex manufacturing processes in any industry. We need the best systems, technology, and collaboration tools we can find. To help deliver every car on time and on a budget, Aston Martin runs its business on Office 365.”

Aston Martin uses Microsoft Power BI dashboards to get a handle on its data. “With Power BI, we’re turning information into insight,” says Neil Jarvis, Director of Information Technology and Information Security at Aston Martin Lagonda. “The simplicity of the dashboards and the richness of the data is generating interest across the company.”


"Our challenge is to empower people to achieve a product launch pace unprecedented in 104 years. We see the collaboration tools in Microsoft 365 as essential for our business transformation" said Simon Sproule, Vice President, and Chief Marketing Officer at Aston Martin Lagonda.

Banbury Road
Gaydon, CV35 0DB , x
United Kingdom
44 1926 644644
Industry Employees Revenue
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Enterprise Software and Cloud Applications being used by Aston Martin

Vendor Old Product New Product Category Market Users VAR/SI When Live
Microsoft Legacy Applications Microsoft Office 365 Content Management Content Management 2000 n/a 2016 2016
Subscribe Subscribe Subscribe Analytics and BI Analytics and BI Subscribe Subscribe 2016 2016
Subscribe Subscribe Subscribe Project Portfolio Management PPM Subscribe Subscribe 2016 2016

IT Decision Makers and Key Stakeholders at Aston Martin

First Name Last Name Title Email Phone
Subscribe Subscribe Director of Programme Management Subscribe Subscribe
Subscribe Subscribe Chief Financial Officer Subscribe Subscribe
Subscribe Subscribe Director of Information Technology and Information Security Subscribe Subscribe