Aston Martin
Banbury Road Gaydon, Banbury Rd, Gaydon, Lighthorne Heath,
Warwick, CV35 0DB,
United Kingdom
Warwick, CV35 0DB,
United Kingdom
44 19 2644-1070
Manufacturing
Aston Martin Technographics
Aston Martin Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aston Martin and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3300 Aston Martin employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aston Martin has purchased the following applications: PageUp ATS for Applicant Tracking System in 2011, Infor LN for Manufacturing ERP in 2018, Salesforce Agentforce (formerly Einstein Copilot) for Chatbots and Conversational AI in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aston Martin is running and its propensity to invest more and deepen its relationship with PageUp , Kallidus , Infor or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aston Martin revenues, which have grown to $2.13 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aston Martin intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aston Martin Data, Technology Stack, and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2011 | 2011 |
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Performance and Goal Management | HCM |
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2023 | 2023 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor LN | Manufacturing ERP | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Aston Martin implemented Infor LN as its Manufacturing ERP to unify core manufacturing, supply chain, procurement and project financials. The implementation positioned Infor LN ERP to provide real-time visibility and analytics across production and distribution workflows for Aston Martin Lagonda.
Configuration work centered on inventory control, procurement analytics, supply chain reporting, financial management and project management capabilities within Infor LN. Inventory control was configured with automated stock control protocols, regular inventory processes, and reconciliation workflows, and the platform supported root cause analysis of count variances and data accuracy checks used by inventory analysts.
Infor LN operated alongside Goldcrest in operational practice for inventory control and procurement analytics, with both systems used to surface real-time datasets for logistics and replenishment analysis. Operational coverage included warehouse and purchasing teams and extended to manufacturing sites such as the Gaydon site, where analysts performed frequent data inspections and cross-team verification to address material supply and system record inconsistencies.
Governance and process changes emphasized formalized inventory reconciliation, transaction auditing, and collaborative workflows between warehouse, purchasing and inventory control functions. Analysts leveraged Infor LN ERP capabilities and procedural fixes to minimize discrepancies, improve supply chain efficiency and improve data accuracy, while the environment retained cloud-based ERP interoperability with Goldcrest for supplemental manufacturing reporting.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Agentforce (formerly Einstein Copilot) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2024 | 2024 |
In 2024, Aston Martin deployed Salesforce Agentforce formerly Einstein Copilot on the Einstein 1 platform to centralize fragmented customer data and enable ultra-personalized luxury experiences across its retail and service network. Customer records had been dispersed across six systems and 150 dealerships, representing over two million customer data points, creating a requirement for a unified platform that consolidates warehouse, ERP, Databricks, and CRM sources into a single operational view.
The implementation centered on Data Cloud to create unified customer profiles and Automotive Cloud to capture dealership visit histories, vehicle renderings, and service interactions. Commerce Cloud was configured to support proactive parts replacement ordering, and Marketing Cloud was used to generate personalized email and SMS campaigns. Salesforce Agentforce formerly Einstein Copilot was applied as a conversational AI layer, specifically using Einstein Copilot for Marketing to assist dealers and marketing teams in generating tailored campaign content and recommended customization bundles during the manufacturing and ownership lifecycle.
MuleSoft is the integration backbone, unifying data across the warehouse management system, Infor ERP, Databricks, Marketing Cloud, and Tableau, and synchronizing updates from the Aston Martin mobile app across systems. The deployment also leverages Salesforce on Alibaba Cloud to retain sensitive data within China for compliance, and integrates Sales Cloud and Partner Relationship Management workflows with regional messaging platforms WeChat and WeCom to reflect local communication preferences. The architecture therefore combines the Einstein 1 platform, Data Cloud, Automotive Cloud, and MuleSoft APIs to present a consolidated customer profile to sales and service agents.
Governance and rollouts were guided by a central API management model, with MuleSoft used to centrally manage, govern, and secure APIs across the estate. Consulting partner Arlanis Reply helped accelerate the Data Cloud and Marketing Cloud go live, achieving initial production use in four months, cited as 20 percent faster than the standard implementation timeline. Operational coverage includes Aston Martin corporate teams and dealer personnel who use unified profiles, customer star ratings, and lookalike modeling to prioritize high-touch engagement and to refine post-purchase personalization workflows.
The program positions Aston Martin to use Chatbots and Conversational AI in conjunction with unified data to support dealer conversations, generate personalized marketing at scale, and recommend customer specific customizations during the order to delivery period. Salesforce Agentforce formerly Einstein Copilot is presented as the conversational interface that surfaces profile intelligence from Data Cloud and Automotive Cloud to assist sales, service, and marketing functions across Aston Martin’s global retail network.
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Chatbots and Conversational AI | AI-Powered Application |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2012 | 2012 |
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Automotive Dealership CRM | CRM |
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2019 | 2019 |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2017 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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iPaaS (Integration Platform as a Service) | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Cloud Storage | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Aston Martin
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aston Martin Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Aston Martin Technographics
Aston Martin is a Manufacturing organization based in United Kingdom,
with around 3300 employees and annual revenues of $2.13 billion.
Aston Martin operates a diverse technology stack with applications such as
PageUp ATS, Infor LN and Salesforce Agentforce (formerly Einstein Copilot),
covering areas like Applicant Tracking System, Manufacturing ERP and Chatbots and Conversational AI.
Aston Martin has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PageUp, Infor and Salesforce.
Aston Martin recently adopted applications including
Salesforce Agentforce (formerly Einstein Copilot) in 2024, Salesforce Agentforce Campaign Agent in 2024 and Kallidus Performance Management in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aston Martin’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aston Martin’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aston Martin technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.