Aston Martin Digital Transformation Initiatives

About the Customer

Aston Martin Lagonda Global Holdings plc is a British manufacturer of luxury sports cars and grand tourers. It was founded in 1913 by Lionel Martin and Robert Bamford. Headquarters and main production site are in Gaydon, Warwickshire, England, alongside one of Jaguar Land Rover's development centers on the site of a former RAF V Bomber airbase.

Scope and Challenges

The company aimed to produce more cars for a wider audience at a faster pace while keeping intact its heritage of bespoke quality. The solution to this challenge they saw in Microsoft 365.

"We probably create more data now in a year than the company generated in the previous 103 years,” says Palmer. “And to enhance agility, you need the tools and the processes to make good decisions using that data.” Power BI by Microsoft was the perfect solution.

 Stringer and his program management team also use Microsoft Project Online to rationalize the new pace of production. He manages a portfolio of new vehicle programs, from concept to production, liaising with designers, engineers, manufacturers, and marketers across the company. Instead of working on one program at a time, Stringer now oversees up to 10 programs concurrently. 

Outcome and Implications

After implementing the Microsoft products needed for their business growth in 2017, Aston Martin and its employees experienced changes for the better.

Aston Martin is firmly on track to accelerate production by using Microsoft 365 digital tools to energize employee creativity, data insights, and teamwork, pushing the boundaries of performance and style for the ultimate driving experience. “Creating an automobile of our caliber involves one of the most complex manufacturing processes in any industry. We need the best systems, technology, and collaboration tools we can find. To help deliver every car on time and on a budget, Aston Martin runs its business on Office 365.”

Aston Martin uses Microsoft Power BI dashboards to get a handle on its data. “With Power BI, we’re turning information into insight,” says Neil Jarvis, Director of Information Technology and Information Security at Aston Martin Lagonda. “The simplicity of the dashboards and the richness of the data is generating interest across the company.”

Quotes

"Our challenge is to empower people to achieve a product launch pace unprecedented in 104 years. We see the collaboration tools in Microsoft 365 as essential for our business transformation" said Simon Sproule, Vice President, and Chief Marketing Officer at Aston Martin Lagonda.