Metro
Metro Technographics
Metro Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Metro and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100000 Metro employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Metro has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, SAP HCM (HR) for Core HR in 2018, SymphonyAI Retail CPG Suite for Retail Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Metro is running and its propensity to invest more and deepen its relationship with SAP , Oracle , SymphonyAI or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Metro revenues, which have grown to $30.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Metro intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Metro Tech Stack and Enterprise Applications
Metro ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, METRO implemented SAP S/4 HANA as a central finance platform on Google Cloud Platform under its METRO-NOM IT unit, positioning SAP S/4 HANA as the company ERP Financial backbone. The program consolidated roughly 100 country-level finance systems into one cloud-hosted central finance system, covering METRO operations across 35 countries and the companys B2B wholesale invoicing flows.
The SAP S/4 HANA deployment centered on central finance capabilities, spanning rules-based accounting through cognitive analytics and automated invoice distribution. Functional focus included a centralized finance ledger, standardized country process templates, and digital invoice delivery to wholesale customers, enabling automated availability of customer invoices in digital form.
Architecturally the implementation runs SAP S/4 HANA on Google Cloud Platform, leveraging GCP infrastructure services for networking, security, analytics, and team collaboration. This consolidation created a single cloud-hosted finance layer that reduced the need for country-specific application variants and enabled faster adaptation of the system to customer demands and real-time process changes.
Governance and rollout were led by METRO-NOM, the reorganized IT umbrella established in May 2018 that unified METRO SYSTEMS Romania and METRO AG IT staff, creating centralized ownership for the finance migration. Explicitly stated outcomes include simplified coordination of international teams, elimination of labour-intensive country-specific testing and updates, automated digital invoicing for customers, and a stated enhancement of METROs competitive technological position.
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Metro HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2018 | 2018 |
In 2018, Metro implemented SAP HCM (HR) through Metro Global Services, the IT division of Metro AG. The SAP HCM (HR) deployment targeted Core HR capabilities to centralize personnel administration and payroll processing for the wholesale group.
The implementation covered core SAP HCM modules including Payroll with international payroll configurations, SAP Time Management for time capture and attendance, SAP Travel Management for expense and travel workflows, Organizational Management OM, and Personnel Administration PA. Basic ABAP development skills were applied for configuration support and localizations, indicating light custom development alongside template configuration.
Operational ownership stayed within Metro Global Services, with the system supporting HR, payroll, timekeeping, and travel expense management functions across the organization in Germany while addressing international payroll requirements. The configuration approach reflects standard Core HR workflows such as employee master data management, payroll runs, time valuation, travel expense posting, and organizational reporting.
Governance and delivery relied on embedded HR IT staffing, highlighted by a Senior SAP HCM Consultant role responsible for module configuration, payroll and time process implementation, travel management setup, and ABAP based adjustments. This staffing profile indicates a centralized IT governance model working closely with HR to manage ongoing support and incremental enhancements.
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Payroll | HCM |
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2012 | 2012 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2023 | 2023 |
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Succession and Leadership Planning | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2018 | 2018 |
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Workforce Analytics | HCM |
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2017 | 2017 |
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Metro ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SymphonyAI | Legacy | SymphonyAI Retail CPG Suite | Retail Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, METRO implemented SymphonyAI Retail CPG Suite to automate planograms and assortment planning across its cash and carry franchise model. The deployment was positioned within the Retail Management category to address compliance and localization requirements for METRO’s local professional customers operating independent grocery shops.
The SymphonyAI Retail CPG Suite implementation emphasized automated shelf planning and assortment optimization capabilities, producing planograms with SKU level recommendations and space efficiency guidance. Configuration and algorithmic assortment intelligence were applied to reduce manual planogram work while preserving localization for varied shopper preferences and enabling easier use by independent shop owners.
Operational coverage began with METRO Romania and expanded into additional Eastern European markets as the initial rollout met expectations. The deployment operated across franchise shops and local METRO teams, and it extended to multichannel workflows by enabling professional customers to expedite purchases via online platforms, supporting a more unified experience across brick and mortar and online channels.
Governance prioritized speed to implementation and ease of use to ensure adoption by independent franchisees, with planogram recommendations delivered down to the SKU level. Outcomes cited in the announcement include a substantial reduction in manual shelf planning effort, freed local team capacity for strategic activities, an expected increase in franchisee revenues, expedited online ordering for multichannel customers, and a decision to scale the solution to more markets.
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Metro Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2017 | 2017 |
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Metro SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2020 | 2020 |
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Transportation Management | SCM |
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2019 | 2019 |
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Metro EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2017 | 2017 |
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Financial Consolidation and Close | EPM |
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2017 | 2017 |
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Metro IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2021 | 2021 |
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Software Asset Management (SAM), IT Asset Management (ITAM) | IT Asset Management |
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2016 | 2016 |
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Software Asset Management (SAM), IT Asset Management (ITAM) | IT Asset Management |
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2016 | 2016 |
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Software Asset Management (SAM), IT Asset Management (ITAM) | IT Asset Management |
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2016 | 2016 |
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Metro ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2016 | 2016 |
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Metro PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2017 | 2017 |
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Metro TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2010 | 2010 |
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Whistleblowing Management | TRM |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Metro
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Consolidation System | Director | IT | |
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Head of Controlling & Reporting Processes | Director | Finance | |
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CFO | CXO | Finance | |
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Regional Financial Controller | Director | Finance | |
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Controller | Director | Finance | |
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Head of Finance Audit | Director | Finance | |
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Operations Director | Director | Finance | |
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M&A Controlling and Accounting | Manager | Finance | |
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Head of Branded Procurement | Director | Procurement | |
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SVP Regional HR | VP | HR | |
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Director HR Operations | Director | HR | |
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Chief Solution Officer/CIO | CXO | Finance | |
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SAP Treasury Operations Management | Manager | IT | |
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Head of Forensic Audit (incl. Finance Audit) / SAP Hana Implementation | Director | IT | |
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SAP HR-Manager | Manager | HR | |
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Head of HR Operations | Global Mobility Operations | Director | HR | |
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Head of HR Corporate Operations | Director | HR | |
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SVP People & Culture Management and Services; CEO METRO Campus Services GmbH | VP | HR | |
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HR Business Partner | Manager | HR | |
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CIO | CXO | IT | |
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VP IT | VP | IT | |
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Apps Being Evaluated by Metro Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Metro IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Metro digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Metro Technographics
Metro is a Distribution organization based in Germany,
with around 100000 employees and annual revenues of $30.00 billion.
Metro operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP HCM (HR) and SymphonyAI Retail CPG Suite,
covering areas like ERP Financial, Core HR and Retail Management.
Metro has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and SymphonyAI.
Metro recently adopted applications including
SmartRecruiters SmartRecruit in 2023, SymphonyAI Retail CPG Suite in 2023 and RayVentory in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Metro’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Metro’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Metro technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.