Stara
Avenida Stara, 519 - Caixa Postal 53 NAÆ’ao-Me-Toque -,
Nao-Me-Toque, 99470-000, Rio Grande,
Brazil
Nao-Me-Toque, 99470-000, Rio Grande,
Brazil
55 54 3332.2800
Consumer Packaged Goods
Stara Technographics
Stara Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Stara and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1150 Stara employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Stara has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2014, SAP HCM (HR) for Core HR in 2014, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Stara is running and its propensity to invest more and deepen its relationship with SAP , Sinqia , Moodle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Stara revenues, which have grown to $186.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Stara intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Stara Tech Stack and Enterprise Applications
Stara ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Stara implemented SAP ERP ECC 6.0 as part of an ERP Financial program to establish a consolidated finance and operations platform. The implementation scope included a completed regional rollout to Argentina, SAP Customer Influence activities, and participation in the SAP Global Customer COE Program to coordinate governance and best practice sharing.
SAP ERP ECC 6.0 was configured across core modules including MM, SD, FI, CO, PP, PS, PM, QM, DMS and GRC. Configuration and process design targeted procurement, inventory and warehouse management, order-to-cash, cost accounting and project and plant maintenance processes, positioning SAP ERP ECC 6.0 as the ERP Financial backbone for transactional finance and operational planning.
The broader application landscape implemented alongside SAP ERP ECC 6.0 included SAP HCM and EH&S, SAP SuccessFactors and Talent Management Cloud for HR, and SAP C4C CRM for customer engagement. Fiscal and trade compliance systems Mastersaf and TradeEasy were incorporated for tax and foreign trade processes, Softpar System was implemented at Stara Financeira for financial operations, and BPM tooling Aris and Visio supported process modeling and documentation.
Governance was formalized through the GRC module and the Global Customer COE Program, with SAP Customer Influence used to align product direction and configuration choices. Process governance, training and release coordination were supported by the COE and BPM artifacts, and the deployment covered finance, procurement, manufacturing and sales functions across the company.
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ERP Financial | ERP |
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2014 | 2014 |
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Stara HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP HCM (HR) | Core HR | HCM | n/a | 2014 | 2014 |
In 2014, Stara implemented SAP HCM (HR) as its Core HR system to centralize HR processes for the company HR function across its Brazil operations supporting roughly 1,150 employees. The SAP HCM (HR) deployment was executed as part of a broader SAP footprint at Stara, with explicit year association to the Core HR implementation.
The implementation included SAP HCM and EH&S modules alongside cloud talent capabilities via SAP SuccessFactors and Talent Management Cloud, establishing personnel administration, time management, payroll interfacing, and talent workflows consistent with Core HR functional patterns. Configuration work focused on core HR master data, organizational management, and talent management workflows, aligning on-premise SAP HCM with cloud talent modules to support end to end HR processes.
SAP HCM was integrated into Stara's wider SAP ECC 6.0 landscape, which included MM, SD, FI, CO, PP, PS, PM, QM, DMS, and GRC, and linked to customer facing and finance systems such as SAP C4C CRM Cloud, Softpar at Stara Financeira, Mastersaf for fiscal processing, and TradeEasy for foreign trade. Business process modeling and orchestration used BPM tools Aris and Visio to document HR to payroll and HR to finance transaction flows, enabling synchronous master data exchange across ERP and cloud talent systems.
Governance and rollout were coordinated with SAP Global Customer COE Program participation and SAP Customer Influence activities, while parallel initiatives included a finished rollout of SAP ECC in Argentina. The implementation narrative situates SAP HCM (HR) within a governed SAP ecosystem at Stara, connecting Core HR operational modules to enterprise finance, compliance, CRM, and trade systems.
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Learning and Development | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2021 | 2021 |
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Talent Management | HCM |
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2014 | 2014 |
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Stara Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Stara deployed Cisco Webex Meetings as its Audio Video and Web Conferencing solution. Cisco Webex Meetings is embedded on the Stara corporate website to provide browser-based external meeting and webinar access while also supporting internal collaboration across the organization.
The implementation emphasized standard Audio Video and Web Conferencing capabilities including scheduled meetings, video and audio conferencing, screen sharing, recording, and host controls for attendee management. Configuration focused on web-embedded join flows and host privilege configuration to separate external customer sessions from internal meetings.
Deployment uses Cisco Webex Meetings in a cloud-hosted delivery model with browser and mobile client access, enabling web-embedded sessions for customer-facing interactions and direct meeting joins for employees in Brazil. Operational coverage includes corporate functions and field teams, with the website embedding serving as the primary external access point for partners and customers.
Governance was handled through centralized administration of meeting policies, role-based host provisioning, and staged enablement of web-embedded sessions to control external access. Ongoing operational practices center on meeting lifecycle management, recording retention settings, and access controls to maintain separation between public website sessions and internal collaboration.
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Stara CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation | CRM |
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2014 | 2014 |
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Social Media Management | CRM |
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2017 | 2017 |
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Stara PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Stara PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Stara IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Stara CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Stara Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Stara
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Research and Development | Director | Finance | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by Stara Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Stara IT executives and key decision makers. This section highlights Stara's latest recorded technology evaluations, including SAP S/4 HANA - Plant Maintenance (PM) for Plant Maintenance on 2025-10-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Stara digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-10-17 | Stara | Evaluated | SAP | SAP S/4 HANA - Plant Maintenance (PM) | Plant Maintenance | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Stara Technographics
Stara is a Consumer Packaged Goods organization based in Brazil,
with around 1150 employees and annual revenues of $186.0 million.
Stara operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP HCM (HR) and Cisco Webex Meetings,
covering areas like ERP Financial, Core HR and Audio Video and Web Conferencing.
Stara has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Cisco Systems.
Stara recently adopted applications including
SAP SuccessFactors Recruiting in 2021, SmartSheet in 2021 and Microsoft Azure Cloud Services in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Stara’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Stara’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Stara technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.