Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
3M Switzerland Manufacturing 12000 $3.5B Switzerland Liveramp LiveRamp Platform Data Management Platform 2022 n/a
3M Switzerland Manufacturing 12000 $3.5B Switzerland Medallia Medallia Kampyle Customer Experience 2019 n/a
Manufacturing 12000 $3.5B Switzerland Lotame Lotame DMP Data Management Platform 2016 n/a
Manufacturing 12000 $3.5B Switzerland Google Google Tag Manager Tag Management 2016 n/a
Oil, Gas and Chemicals 1500 $91M Taiwan Webtrends Webtrends Analytics Marketing Analytics 2009 n/a
Oil, Gas and Chemicals 1500 $91M Taiwan Tealium Tealium IQ Tag Management Tag Management 2017 n/a
Oil, Gas and Chemicals 1500 $91M Taiwan Lotame Lotame DMP Data Management Platform 2017 n/a
Oil, Gas and Chemicals 1500 $91M Taiwan Microsoft Xandr Invest (ex AppNexus DSP) Digital Advertising Platform 2017 n/a
Oil, Gas and Chemicals 1500 $91M Taiwan Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2017 n/a
Oil, Gas and Chemicals 1500 $91M Taiwan Adobe Systems Adobe Audience Manager Data Management Platform 2017 n/a
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