Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Bruce Clay India Professional Services 20 $2M India Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2005 n/a
International Association for Human Resource Information Management Non Profit 20 $2M United States Facebook Facebook Atlas Marketing Automation 2005 n/a
Government 250 $35M Belgium Matomo Matomo Analytics Marketing Analytics 2005 n/a
Retail 20 $2M United Kingdom Awin Awin Affiliate Marketing Partner Relationship Management 2005 n/a
Professional Services 50 $5M United States Awin Awin Affiliate Marketing Partner Relationship Management 2005 n/a
Media 100 $10M United States AudienceScience AudienceScience Marketing Automation 2005 n/a
Professional Services 550 $100M United States Facebook Facebook Atlas Marketing Automation 2005 n/a
Professional Services 1200 $269M South Africa Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2005 n/a
Professional Services 800 $200M Canada Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
Automotive 30 $3M United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2005 n/a
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