Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Zeit Online Media 300 $50M Germany Webtrekk, a Mapp Company Webtrekk Marketing Analytics 2005 n/a
The Manitowoc Company Automotive 5200 $1.3B United States Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
Non Profit 100 $10M United States ActiveIQ ActiveIQ CDP Customer Data Platform 2005 n/a
Banking and Financial Services 1500 $200M Ireland Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
Professional Services 100 $10M United States Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
Retail 200 $50M Portugal Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2005 n/a
Retail 7000 $1.9B France Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
Life Sciences 200 $30M Spain Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
Non Profit 20 $2M United Kingdom Facebook Facebook Atlas Marketing Automation 2005 n/a
Professional Services 285 $55M United States Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
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