Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
FXCM Australia Banking and Financial Services 20 $2M Australia Oracle Oracle Marketing Cloud (Eloqua) Marketing Automation 2003 n/a
Witre, an Manutan Group company Distribution 100 $20M Norway Webtrends Webtrends Analytics Marketing Analytics 2003 n/a
Retail 100 $19M United States Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2003 n/a
Professional Services 600 $130M United States Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2003 n/a
Professional Services 2600 $600M United Kingdom Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2003 n/a
Professional Services 500 $60M Australia Experian Experian CheetahMail Marketing Automation 2003 n/a
Professional Services 400 $62M United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2003 n/a
Life Sciences 400 $80M Australia Webtrends Webtrends Analytics Marketing Analytics 2003 n/a
Life Sciences 400 $82M Australia Webtrends Webtrends Analytics Marketing Analytics 2003 n/a
Insurance 50 $10M United States Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2003 n/a
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