Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Bayer Belgium Life Sciences 947 $250M Belgium Webtrends Webtrends Analytics Marketing Analytics 2004 n/a
Heritage Business Systems Distribution 60 $6M United States StructuredWeb Structured Platform Marketing Automation 2004 n/a
Manufacturing 2001 $600M Germany Ibexa Ibexa DXP Customer Experience 2004 n/a
Professional Services 10 $1M Croatia Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2004 n/a
Professional Services 10 $1M Croatia Verint Systems Verint Digital Feedback (formerly known as OpinionLab) Customer Experience 2004 n/a
Transportation 50 $5M Latvia Webtrends Webtrends Analytics Marketing Analytics 2004 n/a
Life Sciences 137 $28M Slovenia Webtrends Webtrends Analytics Marketing Analytics 2004 n/a
Manufacturing 2635 $850M India Webtrends Webtrends Analytics Marketing Analytics 2004 n/a
Banking and Financial Services 1102 $400M Brazil Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2004 n/a
Government 400 $60M United Kingdom Webtrends Webtrends Analytics Marketing Analytics 2004 n/a
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