Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
HSBC Wealth and Personal Banking Banking and Financial Services 14000 $1.2B United Kingdom Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
PwC Middle East Professional Services 5600 $900M United Arab Emirates Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
Manufacturing 2000 $559M Singapore Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2005 n/a
Retail 690 $330M Australia Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
Non Profit 550 $414M Australia Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2005 n/a
Professional Services 420 $35M Poland GetResponse GetResponse Marketing Automation 2005 n/a
Manufacturing 500 $50M Australia Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
Banking and Financial Services 2040 $3.9B United States Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
Communications 1500 $220M India Oracle Oracle Marketing Cloud (Eloqua) Marketing Automation 2005 n/a
Manufacturing 850 $120M India Webtrends Webtrends Analytics Marketing Analytics 2005 n/a
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