BNP Paribas Fortis selects HCL Unica Campaign (formerly IBM Unica Campaign) for Marketing Automation

In 2012, BNP Paribas Fortis, a Belgium based Banking and Financial Services organization with 18000 employees and revenues of $3.5B selected HCL Unica Campaign (formerly IBM Unica Campaign) for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
BNP Paribas Fortis	HCL Technologies	Legacy	HCL Unica Campaign (formerly IBM Unica Campaign)	Marketing Automation	CRM	n/a	n/a	2012	2012

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