List of HCL Unica Campaign (formerly IBM Unica Campaign) Customers
HCL Technologies
Technology Hub, SEZ, Plot No. 3A, Sector 126,
Noida, 201304,
India
Noida, 201304,
India
91 12 0612 5000
Professional Services
226379
$14.5B
Since 2010, our global team of researchers has been studying HCL Unica Campaign (formerly IBM Unica Campaign) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased HCL Unica Campaign (formerly IBM Unica Campaign) for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using HCL Unica Campaign (formerly IBM Unica Campaign) for Marketing Automation include: Electricity of France, a France based Utilities organisation with 171862 employees and revenues of $151.00 billion, ENGIE, a France based Utilities organisation with 96454 employees and revenues of $85.78 billion, Humana, a United States based Insurance organisation with 95500 employees and revenues of $83.06 billion, Centrica, a United Kingdom based Utilities organisation with 22147 employees and revenues of $26.79 billion, ING, a Netherlands based Banking and Financial Services organisation with 60000 employees and revenues of $24.78 billion and many others.
Contact us if you need a completed and verified list of companies using HCL Unica Campaign (formerly IBM Unica Campaign), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The HCL Unica Campaign (formerly IBM Unica Campaign) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ABL Life Insurance Korea | Insurance | 900 | $400M | South Korea | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | 2010 | n/a |
In 2010, ABL Life Insurance Korea deployed HCL Unica Campaign (formerly IBM Unica Campaign) as a Marketing Automation platform to centralize campaign orchestration and customer communication workflows. HCL Unica Campaign was implemented to provide core marketing automation capabilities aligned with insurance customer lifecycle management, including campaign scheduling and execution across customer segments.
The implementation configuration emphasized campaign management and segmentation, campaign workflow orchestration, template and content management, multi-channel delivery logic, and campaign tracking and reporting. HCL Unica Campaign was configured to support automated campaign flows, suppression and consent handling, and reporting processes consistent with Marketing Automation functional patterns.
Operationally the rollout was supported by internal IT staff with domain experience in IBM Unica, IBM DataStage ETL and SAP modules, enabling structured data feeds and reporting integration to populate customer and policy attributes for targeted campaigns. The deployment covered marketing and customer engagement functions within ABL Life Insurance Korea and interfaced with internal data preparation and business intelligence activities driven by the companys IT organization.
Governance and program management leveraged IT planning and PMO capabilities present in the organization, with internal resources experienced in IT project leadership and program management providing oversight for configuration, testing and operational handover. The narrative reflects an implementation signal where HCL Unica Campaign served as the marketing automation backbone for campaign orchestration within the insurers IT and marketing operations.
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Alm. Brand A/S | Insurance | 2294 | $1.3B | Denmark | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | 2012 | n/a |
In 2012, Alm. Brand A/S implemented HCL Unica Campaign formerly IBM Unica Campaign as its Marketing Automation platform. The implementation established a centralized campaign management environment to support structured campaign planning, audience segmentation, scheduling, and execution across direct customer channels.
HCL Unica Campaign was configured to provide campaign orchestration, list and suppression management, rule based segmentation, scheduling and sequencing, batch and event driven execution, template management, and activity logging for auditability. Configuration work emphasized reusable campaign templates and automated workflows to standardize campaign lifecycles and reduce manual coordination within the marketing organization.
The deployment included data ingestion and processing patterns to consume customer master data and behavioral feeds into a marketing data store, and to export campaign event logs into analytics and reporting environments. Operational scope focused on marketing, customer communications, and retention functions, enabling coordinated outbound programs and program level tracking.
Governance changes introduced role based access controls, campaign approval workflows, consent and suppression handling, and versioned campaign audit trails to align with insurance compliance needs. Rollout followed a phased approach from core communications use cases to broader campaign orchestration across business units, with emphasis on standardized processes and operational stewardship by marketing operations.
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AMP Limited | Banking and Financial Services | 2275 | $862M | Australia | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | 2017 | n/a |
In 2017, AMP Limited implemented HCL Unica Campaign (formerly IBM Unica Campaign) as its Marketing Automation platform. The implementation was coordinated by Enterprise Data & Information Management within IT@AMP to deliver Direct Marketing Communications across email, SMS, direct mail, and external financial advisor channels.
The deployment used HCL Unica Campaign 9.1.1 alongside Watson Campaign Automation (Silverpop) and IBM Interact, with configuration focused on segmentation, campaign orchestration, and multi-channel message delivery. Automation scripts calling REST API and Soap XML were instrumented for daily operations, and Atlassian Confluence and Jira supported development, release, and runbook documentation.
Operational data integration was coordinated with ETL management teams to filter business-value data and with the Customer Interactions Team to enforce data integrity requirements for segmentation. The technical architecture referenced Microsoft SQL Server 2013 as the primary data store and used Amazon Web Services for hosting related components, enabling integrations between HCL Unica Campaign, Watson Campaign Automation, and backend ETL services.
Governance centered on data integrity controls, segmentation rules, ETL filtration processes, and scripted orchestration for daily campaign operations, with Confluence and Jira used for change control and operational handover. The narrative emphasizes AMP Limited, HCL Unica Campaign (formerly IBM Unica Campaign), and the Marketing Automation function managed by IT@AMP and Enterprise Data & Information Management.
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Banco Bci | Banking and Financial Services | 11209 | $3.2B | Chile | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | 2011 | n/a |
In 2011 Banco Bci implemented HCL Unica Campaign formerly IBM Unica Campaign as a Marketing Automation solution. HCL Technologies delivered the HCL Unica Campaign implementation with a focus on multichannel campaign management for the customer experience area.
The implementation concentrated on centralizing CRM campaign execution and multichannel orchestration, configuring HCL Unica Campaign capabilities such as campaign design, audience segmentation, scheduling, and execution workflows. Campaign management analysts led the evaluation and selection process, assessing competing platforms including Aprimo, IBM Unica, ORACLE Siebel, and SAS to define the vendor shortlist.
Operational scope targeted the customer experience and CRM campaign management functions within Banco Bci, with configuration workstreams organized around campaign lifecycle automation, audience management, and standardized campaign governance. The project emphasis was on mapping campaign data flows and CRM touchpoints, aligning HCL Unica Campaign with existing customer experience processes and marketing operations.
Governance and process changes were driven by a formal evaluation led by campaign management analysts, resulting in standardized campaign workflows, campaign approvals based on roles, and clearer handoffs between marketing and CRM teams. The HCL Unica Campaign deployment established a Marketing Automation platform footprint for Banco Bci that centralized multichannel campaign orchestration and CRM-aligned campaign operations.
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Bank of Ireland | Banking and Financial Services | 11386 | $5.2B | Ireland | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | 2015 | n/a |
In 2015, Bank of Ireland implemented HCL Unica Campaign (formerly IBM Unica Campaign) as a Marketing Automation platform to deliver direct marketing campaigns. The implementation used HCL Unica Campaign's campaign management suite, employing flowchart macros, functions and derived variables to encode campaign logic and personalization rules. Configuration focused on flowchart driven orchestration and derived variable processing for audience targeting and message variation.
The deployment was delivered by HCL Technologies and operated within the bank's direct marketing and customer communications functions, providing a centralized environment for campaign design and execution. Functional modules implemented included campaign flowcharts, macro libraries, derived variables engine, and campaign asset orchestration consistent with Marketing Automation practices. Governance emphasized standardized campaign build processes, flowchart based approvals and version control to ensure consistency in campaign execution.
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Banking and Financial Services | 18000 | $3.5B | Belgium | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | 2012 | n/a |
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Utilities | 22147 | $26.8B | United Kingdom | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | 2019 | n/a |
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Utilities | 171862 | $151.0B | France | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | 2012 | Umanis |
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Utilities | 96454 | $85.8B | France | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | 2010 | n/a |
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Insurance | 95500 | $83.1B | United States | HCL Technologies | HCL Unica Campaign (formerly IBM Unica Campaign) | Marketing Automation | 2017 | n/a |
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Showing 1 to 10 of 26 entries
Buyer Intent: Companies Evaluating HCL Unica Campaign (formerly IBM Unica Campaign)
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating HCL Unica Campaign (formerly IBM Unica Campaign). Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating HCL Unica Campaign (formerly IBM Unica Campaign) for Marketing Automation include:
- Quicken Loans, a United States based Banking and Financial Services organization with 24000 Employees
- Bharti Tele Ventures, a India based Communications company with 100 Employees
- Xerago, a United States based Professional Services organization with 400 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD HCL Unica Campaign (formerly IBM Unica Campaign) Coverage
HCL Unica Campaign (formerly IBM Unica Campaign) is a Marketing Automation solution from HCL Technologies.
Companies worldwide use HCL Unica Campaign (formerly IBM Unica Campaign), from small firms to large enterprises across 21+ industries.
Organizations such as Electricity of France, ENGIE, Humana, Centrica and ING are recorded users of
HCL Unica Campaign (formerly IBM Unica Campaign) for Marketing Automation.
Companies using HCL Unica Campaign (formerly IBM Unica Campaign) are most concentrated in Utilities, Insurance and Banking and Financial Services, with adoption spanning over 21 industries.
Companies using HCL Unica Campaign (formerly IBM Unica Campaign) are most concentrated in France, United States and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of HCL Unica Campaign (formerly IBM Unica Campaign) across Americas, EMEA, and APAC.
Companies using HCL Unica Campaign (formerly IBM Unica Campaign) range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 3.85%, large organizations with 1,001-10,000 employees - 34.62%, and global enterprises with 10,000+ employees - 61.54%.
Customers of HCL Unica Campaign (formerly IBM Unica Campaign) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified HCL Unica Campaign (formerly IBM Unica Campaign) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.