NatWest Group selects Adobe Marketing Cloud (ex Omniture) for Marketing Automation

In 2020, NatWest Group, a United Kingdom based Banking and Financial Services organization with 61651 employees and revenues of $14.7B selected Adobe Marketing Cloud (ex Omniture) for Marketing Automation while displacing Legacy, and integrating with the existing systems being used.

Customer Vendor Old Product New Product Category Market Users VAR/SI When Live
NatWest Group Adobe Systems Legacy Adobe Marketing Cloud (ex Omniture) Marketing Automation CRM n/a n/a 2020 2020
Discover the latest software purchases and digital transformation initiatives being undertaken by NatWest Group and its business and technology executives by accessing the entire NatWest Group and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by NatWest Group employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.

Don't miss the entire: NatWest Group Technographics profile