Penguin Random House selects Salesforce Krux DMP for Data Management Platform

In 2016, Penguin Random House, a United States based Media organization with 10000 employees and revenues of $4.2B selected Salesforce Krux DMP for Data Management Platform while displacing Legacy, and integrating with the existing systems being used.

Customer	Vendor	Old Product	New Product	Category	Market	Users	VAR/SI	When	Live
Penguin Random House	Salesforce	Legacy	Salesforce Krux DMP	Data Management Platform	CRM	n/a	n/a	2016	2016

Discover the latest software purchases and digital transformation initiatives being undertaken by Penguin Random House and its business and technology executives by accessing the entire Penguin Random House and its business and technology executives by becoming a Premium Subscriber. On a continuous basis, our research team identifies and updates the on-prem and cloud applications that are being used by Penguin Random House employees from publicly available data (Press Releases, Customer References, Case Studies, Success Stories, Testimonials, RFP, RFI, etc.) as well as proprietary sources, and incorporate them into the customer profile.