List of Salesforce Krux DMP Customers
San Francisco, 94105, CA,
United States
Since 2010, our global team of researchers has been studying Salesforce Krux DMP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Krux DMP for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Krux DMP for Data Management Platform include: Walgreens, a United States based Retail organisation with 206000 employees and revenues of $139.08 billion, Deutsche Telekom, a Germany based Communications organisation with 201336 employees and revenues of $134.08 billion, Statefarm, a United States based Insurance organisation with 67000 employees and revenues of $123.00 billion, AXA, a France based Banking and Financial Services organisation with 100041 employees and revenues of $105.46 billion, Sony, a Japan based Manufacturing organisation with 113000 employees and revenues of $93.01 billion and many others.
Contact us if you need a completed and verified list of companies using Salesforce Krux DMP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Krux DMP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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20th Century Studios | Media | 12100 | $1.3B | United States | Salesforce | Salesforce Krux DMP | Data Management Platform | 2020 | n/a | In 2020, 20th Century Studios deployed Salesforce Krux DMP on its website. Salesforce Krux DMP is implemented as the companys Data Management Platform to centralize first party web behavioral data and to support marketing and ad operations workflows. The implementation uses client side data collection on the website and server side ingestion into the Salesforce Krux DMP, with configuration focused on audience profiling, identity stitching, and segment building. Functional capabilities exercised include real time audience segmentation, persistent profile creation, and rule based segment management consistent with Data Management Platform practices. Operational scope centered on digital marketing, audience strategy, and ad operations teams, with governance established around standardized data schemas and centralized segment definitions to ensure consistent activation. The rollout emphasized web property tagging and DMP configuration for audience construction and export channels used to operationalize targeting and personalization flows. | |
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23andMe | Healthcare | 816 | $299M | United States | Salesforce | Salesforce Krux DMP | Data Management Platform | 2016 | n/a | In 2016, 23andMe deployed Salesforce Krux DMP as a Data Management Platform on its public website to centralize collection of digital interaction signals. The deployment focused on core DMP capabilities including cookie and device identifier capture, audience segmentation, profile stitching, and segment management for digital activation. Configuration work centered on audience taxonomy, rule based segment definitions, and tag based data collection across site pages. The implementation positioned Salesforce Krux DMP as the primary system for building addressable audiences used by marketing and advertising teams. Salesforce Krux DMP was configured to persist first party user signals, support identity resolution workflows typical of Data Management Platform implementations, and manage segment publication for personalization and advertising activation. Operational ownership aligned with marketing, ad operations, and analytics, with governance controls for consent, data retention, and segment lifecycle incorporated into DMP workflows. Rollout occurred on the website with iterative segment validation and ongoing configuration updates driven by marketing use cases. | |
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A-SHOP A.BRAND | Retail | 150 | $10M | Brazil | Salesforce | Salesforce Krux DMP | Data Management Platform | 2017 | n/a | A-SHOP A.BRAND implemented Salesforce Krux DMP in 2017 to capture and operationalize website audience data. Salesforce Krux DMP is deployed on their website and is used as their Data Management Platform for digital marketing, audience segmentation, and onsite personalization. The implementation emphasized web data capture through site tagging, cookie-based identity stitching, and the creation of rules-based audience segments. Configuration work centered on segment definitions, profile enrichment processes, and audience export workflows to support marketing and e-commerce use cases managed by internal teams. Operational ownership is held by marketing and e-commerce functions, which govern tag implementation, segment taxonomy, and consent alignment. Governance practices include tag governance and iterative configuration tied to site instrumentation, enabling the marketing organization to manage audience sets and activation plans through Salesforce Krux DMP. | |
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Communications | 17000 | $6.1B | Austria | Salesforce | Salesforce Krux DMP | Data Management Platform | 2019 | n/a |
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Non Profit | 2300 | $1.9B | United States | Salesforce | Salesforce Krux DMP | Data Management Platform | 2013 | n/a |
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Consumer Packaged Goods | 143885 | $59.8B | Belgium | Salesforce | Salesforce Krux DMP | Data Management Platform | 2019 | n/a |
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Professional Services | 1000 | $350M | United Arab Emirates | Salesforce | Salesforce Krux DMP | Data Management Platform | 2019 | n/a |
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Professional Services | 180 | $40M | Ireland | Salesforce | Salesforce Krux DMP | Data Management Platform | 2019 | n/a |
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Manufacturing | 104720 | $28.9B | Switzerland | Salesforce | Salesforce Krux DMP | Data Management Platform | 2019 | n/a |
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Manufacturing | 1750 | $607M | United Kingdom | Salesforce | Salesforce Krux DMP | Data Management Platform | 2019 | n/a |
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Buyer Intent: Companies Evaluating Salesforce Krux DMP
- O’brien Fine Foods, a Ireland based Consumer Packaged Goods organization with 600 Employees
- Symcor Canada, a Canada based Banking and Financial Services company with 1500 Employees
- Pisacane Information Service, a Germany based Professional Services organization with 80 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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