List of Webtrekk Customers
Berlin, 10115,
Germany
Since 2010, our global team of researchers has been studying Webtrekk customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Webtrekk for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Webtrekk for Marketing Analytics include: Deutsche Telekom United States, a United States based Communications organisation with 71094 employees and revenues of $80.80 billion, Techniker Krankenkasse, a Germany based Healthcare organisation with 14000 employees and revenues of $50.00 billion, UWV Netherlands, a Netherlands based Government organisation with 22267 employees and revenues of $48.24 billion, Energie Baden-Württemberg, a Germany based Utilities organisation with 30722 employees and revenues of $40.14 billion, Deutsche Bank, a Germany based Banking and Financial Services organisation with 89879 employees and revenues of $35.69 billion and many others.
Contact us if you need a completed and verified list of companies using Webtrekk, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Webtrekk customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abacus Spain | Retail | 719 | $105M | Spain | Webtrekk, a Mapp Company | Webtrekk | Marketing Analytics | 2018 | n/a |
In 2018, Abacus Spain implemented Webtrekk for Marketing Analytics on its public website to instrument digital behavior across its retail site. The deployment focused on JavaScript-based page tagging and event tracking implemented site-wide, capturing product detail views, add-to-cart events, and checkout funnel steps to support behavioral analytics and campaign attribution. Webtrekk was configured to surface dashboards and cohort segmentation for marketing and e-commerce stakeholders, enabling cross-page funnel analysis and conversion event instrumentation.
Operational coverage was limited to the Abacus Spain website domain, with governance centered on standardized tagging conventions and staged rollout of instrumentation to ensure data consistency. The implementation emphasized functional capabilities common to Marketing Analytics, including event-level tracking, funnel and cohort analysis, campaign attribution, and dashboarding for marketing and merchandising teams, while analytics ownership and tagging validation were established to maintain data quality during ongoing measurement and reporting.
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Abfallwirtschaftsbetrieb Landkreis Leer | Professional Services | 49 | $6M | Germany | Webtrekk, a Mapp Company | Webtrekk | Marketing Analytics | 2011 | n/a |
In 2011, Abfallwirtschaftsbetrieb Landkreis Leer implemented Webtrekk for Marketing Analytics on its public website. Webtrekk is used to capture web session data and campaign parameters across the municipal waste services site to support measurement and reporting.
The deployment concentrates on site-level tracking and standard Marketing Analytics capabilities such as web analytics, visitor segmentation, and campaign tracking consistent with the category. Operational ownership is centered in the organization’s marketing and communications functions, with tracking implemented via embedded Webtrekk tags on public pages and data surfaced to inform online engagement and content optimization workflows.
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Advocard Rechtsschutzversicherung | Insurance | 185 | $20M | Germany | Webtrekk, a Mapp Company | Webtrekk | Marketing Analytics | 2015 | n/a |
In 2015, Advocard Rechtsschutzversicherung implemented Webtrekk for Marketing Analytics to instrument its public website. The deployment targeted web measurement and campaign attribution, with operational ownership in marketing and digital channels to support customer acquisition and site engagement analysis.
Webtrekk was configured to capture page views, custom events, campaign parameters, and conversion funnels, enabling standardized reporting, cohort segmentation, and behavioral analysis. Configuration work included tag-based event collection, data layer alignment, and dashboarding to support campaign performance and site optimization workflows. Governance measures established role based access to analytics, scheduled reporting cycles, and tagging standards to maintain data quality across the site. Advocard Rechtsschutzversicherung Webtrekk Marketing Analytics integration supports marketing and analytics workflows for acquisition and engagement measurement.
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Professional Services | 150 | $20M | Italy | Webtrekk, a Mapp Company | Webtrekk | Marketing Analytics | 2021 | n/a |
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Manufacturing | 95 | $60M | United Kingdom | Webtrekk, a Mapp Company | Webtrekk | Marketing Analytics | 2017 | n/a |
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Distribution | 10 | $1M | Sweden | Webtrekk, a Mapp Company | Webtrekk | Marketing Analytics | 2017 | n/a |
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Banking and Financial Services | 1697 | $2.5B | Austria | Webtrekk, a Mapp Company | Webtrekk | Marketing Analytics | 2015 | n/a |
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Professional Services | 100 | $10M | Denmark | Webtrekk, a Mapp Company | Webtrekk | Marketing Analytics | 2015 | n/a |
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Professional Services | 100 | $10M | France | Webtrekk, a Mapp Company | Webtrekk | Marketing Analytics | 2015 | n/a |
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Professional Services | 4166 | $13.1B | Switzerland | Webtrekk, a Mapp Company | Webtrekk | Marketing Analytics | 2015 | n/a |
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Buyer Intent: Companies Evaluating Webtrekk
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