Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Nike UK Retail 2000 $600M United Kingdom Facebook Facebook Atlas Marketing Automation 2002 n/a
Nike Australia Retail 2000 $400M Australia Facebook Facebook Atlas Marketing Automation 2002 n/a
Banking and Financial Services 5000 $1.2B United Kingdom Webtrends Webtrends Analytics Marketing Analytics 2002 n/a
Professional Services 162 $72M United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2002 n/a
Retail 2000 $400M Netherlands Facebook Facebook Atlas Marketing Automation 2002 n/a
Manufacturing 14000 $5.8B Malaysia Webtrends Webtrends Analytics Marketing Analytics 2002 n/a
Media 1238 $449M Japan ValueCommerce ValueCommerce Affiliate Partner Relationship Management 2002 n/a
Professional Services 6500 $1.5B United States Salesforce Salesforce Customer 360 Data Management Platform 2002 n/a
Utilities 350 $77M United States CentralSquare CentralSquare Click2Gov Utilities Customer Care and Billing 2002 n/a
Retail 1750 $374M Philippines Facebook Facebook Atlas Marketing Automation 2002 n/a
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