Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Vestas France Utilities 350 $60M France Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2003 n/a
The Investment Club Network Professional Services 25 $3M Ireland Webtrends Webtrends Analytics Marketing Analytics 2003 n/a
Leisure and Hospitality 650 $362M United States Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2003 n/a
Professional Services 220 $30M United Kingdom Avaya Avaya Aura Communication Manager Call Center 2003 n/a
Professional Services 80 $8M United States UserZoom UserZoom Customer Experience 2003 n/a
Media 90 $10M United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2003 n/a
Leisure and Hospitality 10 $1M United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2003 n/a
Media 10 $1M United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2003 n/a
Media 150 $20M United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2003 n/a
Media 10 $1M United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2003 n/a
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