Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Miami Heat Leisure and Hospitality 960 $370M United States Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2003 n/a
Vestas Celtic Wind Technology Utilities 270 $211M United Kingdom Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2003 n/a
Professional Services 2318 $100M United Kingdom Nice Systems NICE Call Center Recording System Call Tracking and Recording 2003 n/a
Professional Services 2318 $100M United Kingdom Avaya Avaya Call Management System Call Center 2003 n/a
Automotive 1000 $250M Netherlands Oracle Oracle Siebel CRM 2003 n/a
Banking and Financial Services 6497 $1.8B United Kingdom Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2003 n/a
Leisure and Hospitality 670 $289M United States Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2003 n/a
Leisure and Hospitality 346 $262M United States Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2003 n/a
Manufacturing 12000 $16.0B Sweden Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2003 n/a
Leisure and Hospitality 471 $440M United States Acoustic Acoustic Analytics (formerly IBM Tealeaf) Customer Analytics 2003 n/a
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