Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Hilton Worldwide Leisure and Hospitality 159000 $8.8B United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2020 n/a
Hilton Worldwide Leisure and Hospitality 159000 $8.8B United States Microsoft Xandr Invest (ex AppNexus DSP) Digital Advertising Platform 2020 n/a
Leisure and Hospitality 159000 $8.8B United States Adobe Systems Adobe Audience Manager Data Management Platform 2021 n/a
Leisure and Hospitality 159000 $8.8B United States iClick Interactive iClick iFans Marketing Analytics 2012 n/a
Leisure and Hospitality 159000 $8.8B United States Salesforce Salesforce Krux DMP Data Management Platform 2021 n/a
Leisure and Hospitality 159000 $8.8B United States Revive Adserver Revive Adserver (ex OpenX/Openads) Digital Advertising Platform 2015 n/a
Leisure and Hospitality 159000 $8.8B United States Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2021 n/a
Automotive 158228 $30.8B Spain Adobe Systems Adobe Launch Tag Management 2020 n/a
Automotive 158228 $30.8B Spain The Trade Desk The Trade Desk Digital Advertising Platform 2019 n/a
Aerospace and Defense 157894 $80.2B France Microsoft Microsoft Dynamics CRM CRM 2016 n/a
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