List of Microsoft Dynamics CRM Customers
Microsoft
One Microsoft Way,
Redmond, 98052-6399, WA,
United States
Redmond, 98052-6399, WA,
United States
1 425-882-8080
Professional Services
228000
$320.0B
Since 2010, our global team of researchers has been studying Microsoft Dynamics CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Microsoft Dynamics CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Microsoft Dynamics CRM for CRM include: BP, a United Kingdom based Oil, Gas and Chemicals organisation with 100500 employees and revenues of $189.19 billion, Centene, a United States based Healthcare organisation with 60500 employees and revenues of $163.07 billion, Cargill, a United States based Consumer Packaged Goods organisation with 155000 employees and revenues of $154.00 billion, Schwarz Group, a Germany based Retail organisation with 550000 employees and revenues of $129.00 billion, E.ON, a Germany based Utilities organisation with 69668 employees and revenues of $88.13 billion and many others.
Contact us if you need a completed and verified list of companies using Microsoft Dynamics CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Microsoft Dynamics CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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2TouchPOS | Professional Services | 30 | $3M | United States | Microsoft | Microsoft Dynamics CRM | CRM | 2020 | n/a |
In 2020, 2TouchPOS implemented Microsoft Dynamics CRM as its CRM solution, deploying Microsoft Dynamics CRM on its public website to capture and manage customer interactions. The deployment positioned Microsoft Dynamics CRM as the central CRM for the company, consolidating contact records and web-sourced leads into a single customer engagement repository.
Configuration centered on core CRM capabilities including lead capture from website forms, contact and account records, sales pipeline management, and basic case tracking. The implementation included workflow automation to convert web submissions into CRM records and to generate follow up tasks, reflecting a configuration approach scaled to a 30 person professional services firm.
The website integration routes inbound leads and customer inquiries directly into Microsoft Dynamics CRM, creating activity timelines and task assignments for sales and client services teams. Operational coverage spans sales, client services, and marketing workflows, with the CRM serving as the primary system of record for customer engagement across the United States.
Governance measures focused on standardizing sales stages, assigning ownership rules for inbound leads, and enabling activity logging to support data quality and traceability. The rollout emphasized lightweight, web-integrated capture and consistent user processes rather than extensive custom integrations.
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a.s.r. | Insurance | 4294 | $23.9B | Netherlands | Microsoft | Microsoft Dynamics CRM | CRM | 2012 | n/a |
In 2012, a.s.r. implemented Microsoft Dynamics CRM as its CRM to centralize sales account management and intermediary servicing across a.s.r. and De Amersfoortse. The implementation underpins three operational teams: Team Sales Support, Team Helpdesk Intermediairies, and Individual Policy Transfer, which collectively provide business intelligence, technical intermediary support, and policy transfer operations.
Team Sales Support is responsible for business intelligence, data analysis, and application management of Microsoft Dynamics CRM to support the Sales Organisation of a.s.r. and De Amersfoortse, indicating configuration for sales force automation, reporting, and analytics workflows. The Microsoft Dynamics CRM deployment was configured to surface sales pipelines, account and contact management, and analytics to downstream sales account managers. Data analysis and BI ownership were centralized within the team, aligning CRM configuration with sales enablement and account management processes.
Team Helpdesk Intermediairies offers technical support to intermediaries who use the portals of ASR Verzekeringen and De Amersfoortse Verzekeringen, positioning the CRM as a coordination point for intermediary cases and portal-related incidents. Individual Policy Transfer manages the operational workflow for transferring policies between intermediaries, using CRM record-level workflows and case tracking to orchestrate manual handoffs and approvals. The operational scope therefore spans Sales, Intermediary Support, and policy operations across the a.s.r. group.
Governance was organized around the three teams with clear ownership for application management, BI outputs, and support escalations, signaling role-based stewardship of Microsoft Dynamics CRM and related data. This implementation narrative situates Microsoft Dynamics CRM within a.s.r., the CRM category, as the primary system supporting sales account management and intermediary-facing operational workflows.
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A.Y. McDonald Mfg. | Manufacturing | 700 | $185M | United States | Microsoft | Microsoft Dynamics CRM | CRM | 2019 | n/a |
In 2019, A.Y. McDonald Mfg. implemented Microsoft Dynamics CRM as its CRM platform. The Microsoft Dynamics CRM deployment became the primary system for managing customer records, sales activities, and opportunity tracking across the company, aligning CRM data with manufacturing business operations in the United States.
The implementation focused on core CRM capabilities including contact and account management, opportunity and pipeline management, activity tracking, and case handling. Configuration work emphasized customized forms, entity extensions, and automated workflows to support sales and service processes, using native Microsoft Dynamics CRM customization and automation features to enforce process consistency.
Microsoft Dynamics CRM was integrated into a centralized Microsoft SQL data warehouse through ETL pipelines developed with SSIS, Python, and T SQL, and CRM data was one of several sources alongside Epicor ERP, Excel, Hyperion, and web APIs. Power BI and bespoke ASP.NET MVC web applications were used to surface CRM and combined operational data, with reports and dashboards authored against datasets populated by scheduled ETL jobs.
Operational governance covered administration of the company Power BI service environment and the SQL data warehouse, including backup, replication, indexing, and job scheduling in SSMS. The technology and data governance model included coordinated data request management with business leaders to prioritize CRM reporting and analytics needs, and role based access controls were applied to align CRM and reporting access with business functions.
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Aalberts Industries N.V. | Manufacturing | 14000 | $3.2B | Netherlands | Microsoft | Microsoft Dynamics CRM | CRM | 2009 | n/a |
In 2009 Aalberts Industries N.V. engaged Business Base to upgrade VSH Fittings Microsoft Dynamics CRM environment to Microsoft Dynamics CRM 2011 as part of a CRM initiative to strengthen national and international market position and to make the product range more responsive to market needs. The engagement centered on VSH Fittings as the business unit within Aalberts, with Business Base appointed as the Microsoft Dynamics CRM specialist to execute a complex upgrade quickly and professionally.
The implementation focused on standard Microsoft Dynamics CRM 2011 functional capabilities typical for CRM deployments, including account and contact management, sales force automation, marketing list and campaign capabilities, workflow automation, and reporting and dashboard configuration. Business Base handled configuration mapping and customization of entities and forms to align sales and brand positioning workflows with VSH Fittings commercial processes.
Operational scope covered commercial, sales and brand management teams across national and international channels for VSH Fittings, with the upgrade scoped to preserve existing CRM data and customizations while moving to the Dynamics CRM 2011 schema. The technical work emphasized a complex data migration and environment upgrade path from the existing Microsoft Dynamics CRM environment, leveraging Business Base experience in complex CRM migrations to minimize disruption.
Governance was structured around phased testing, configuration validation, and knowledge transfer to VSH Fittings administrators to ensure ongoing support of CRM workflows and brand-oriented sales processes. The upgrade was executed quickly and professionally according to the project brief, positioning Microsoft Dynamics CRM as the central CRM platform for VSH Fittings within Aalberts Industries N.V.
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AB Mauri North America | Manufacturing | 300 | $45M | United States | Microsoft | Microsoft Dynamics CRM | CRM | 2016 | n/a |
In 2016 AB Mauri North America implemented Microsoft Dynamics CRM as a corporate wide CRM installation. The Microsoft Dynamics CRM deployment replaced an embedded Salesforce solution within the sales department and established a centralized sales application footprint across the organization.
The CRM implementation emphasized standard CRM capabilities aligned with the CRM category, including sales force automation, account and opportunity management, contact and pipeline tracking, and centralized reporting to support the sales function. Configuration work focused on aligning the Microsoft Dynamics CRM data model with corporate sales processes and consolidating customer records to reduce fragmentation across regional sales teams.
In parallel to the CRM rollout AB Mauri North America moved on its maintenance and asset strategy at the Memphis, Tennessee plant within the Fleischmanns Yeast Division by selecting Mainsaver to replace IBM Maximo. The Mainsaver implementation at Memphis targets Work Orders, Preventive Maintenance, Materials Inventory and Procurement, includes migration of data from Maximo to preserve continuity, and uses Mainsaver APIs to interface the EAM solution with AB Mauri’s Infor LX ERP that resides on IBM series i.
The Microsoft Dynamics CRM program sits within a broader software architecture refresh at AB Mauri North America, and the Mainsaver win signals selective vendor changes in operational systems. The Mainsaver decision is reported to strengthen its presence in the food and beverage market and the API driven integration approach preserves flexibility to integrate with the Infor LX ERP if AB Mauri changes other stack components in the future.
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Banking and Financial Services | 22267 | $10.4B | Netherlands | Microsoft | Microsoft Dynamics CRM | CRM | 2013 | n/a |
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Media | 500 | $100M | United States | Microsoft | Microsoft Dynamics CRM | CRM | 2011 | n/a |
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Retail | 1000 | $350M | Sweden | Microsoft | Microsoft Dynamics CRM | CRM | 2016 | n/a |
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Professional Services | 150 | $10M | Mexico | Microsoft | Microsoft Dynamics CRM | CRM | 2013 | n/a |
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Non Profit | 10 | $1M | United States | Microsoft | Microsoft Dynamics CRM | CRM | 2021 | n/a |
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Buyer Intent: Companies Evaluating Microsoft Dynamics CRM
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Microsoft Dynamics CRM. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Microsoft Dynamics CRM for CRM include:
- Eneco, a Netherlands based Utilities organization with 3119 Employees
- Vibrantford, a India based Automotive company with 200 Employees
- Lindal France, a France based Manufacturing organization with 300 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Microsoft Dynamics CRM Coverage
Microsoft Dynamics CRM is a CRM solution from Microsoft.
Companies worldwide use Microsoft Dynamics CRM, from small firms to large enterprises across 21+ industries.
Organizations such as BP, Centene, Cargill, Schwarz Group and E.ON are recorded users of
Microsoft Dynamics CRM for CRM.
Companies using Microsoft Dynamics CRM are most concentrated in Oil, Gas and Chemicals, Healthcare and Consumer Packaged Goods, with adoption spanning over 21 industries.
Companies using Microsoft Dynamics CRM are most concentrated in United Kingdom, United States and Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Microsoft Dynamics CRM across Americas, EMEA, and APAC.
Companies using Microsoft Dynamics CRM range from small businesses with 0-100 employees - 8.86%, to mid-sized firms with 101-1,000 employees - 32.69%, large organizations with 1,001-10,000 employees - 37.68%, and global enterprises with 10,000+ employees - 20.77%.
Customers of Microsoft Dynamics CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Microsoft Dynamics CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.