Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Amazon Web Services Communications 130000 $107.6B United States Adobe Systems Adobe Marketo Marketing Automation 2015 n/a
Amazon Web Services Communications 130000 $107.6B United States Qualtrics Qualtrics CustomerXM Customer Experience 2016 n/a
Communications 130000 $107.6B United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2018 n/a
Communications 130000 $107.6B United States Adobe Systems Adobe Analytics Cloud Marketing Analytics 2021 n/a
Professional Services 130000 $12.9B United States Adobe Systems Adobe Experience Cloud Customer Experience 2021 n/a
Professional Services 130000 $12.9B United States Medallia Medallia Cooladata Customer Analytics 2021 n/a
Distribution 130000 $8.6B United Kingdom Genesys Genesys Cloud CX Call Center 2017 n/a
Distribution 130000 $8.6B United Kingdom Oracle Oracle Marketing Cloud (Eloqua) Marketing Automation 2018 n/a
Distribution 130000 $8.6B United Kingdom Oracle Oracle Siebel CRM 2017 n/a
Professional Services 130000 $13.9B United States Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2017 n/a
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