Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Zurich Insurance Group UK Insurance 4500 $326M United Kingdom Verint Systems Verint Intelligent Call Recording Call Tracking and Recording 2007 n/a
Zurich Insurance Group UK Insurance 4500 $326M United Kingdom Salesforce Salesforce Vlocity Customer Experience 2018 n/a
Insurance 63000 $7.8B Switzerland Medallia Medallia Experience Cloud Customer Experience 2016 n/a
Insurance 63000 $7.8B Switzerland Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2012 n/a
Insurance 63000 $7.8B Switzerland Microsoft Linkedin Bizo Marketing Automation 2020 n/a
Insurance 63000 $7.8B Switzerland Microsoft Xandr Invest (ex AppNexus DSP) Digital Advertising Platform 2020 n/a
Insurance 63000 $7.8B Switzerland The Trade Desk The Trade Desk Digital Advertising Platform 2020 n/a
Insurance 63000 $7.8B Switzerland Amobee Amobee Turn Digital Advertising Platform 2020 n/a
Insurance 63000 $7.8B Switzerland Oracle Oracle BlueKai Data Management Platform 2020 n/a
Insurance 63000 $7.8B Switzerland Adobe Systems Adobe Audience Manager Data Management Platform 2020 n/a
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