Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Zurich Insurance Company Brazil Banking and Financial Services 1000 $500M Brazil Tealium Tealium IQ Tag Management Tag Management 2016 n/a
Zurich Insurance Company Brazil Banking and Financial Services 1000 $500M Brazil Medallia Medallia Experience Cloud Customer Experience 2021 n/a
Insurance 60000 $70.0B Switzerland Webtrends Webtrends Analytics Marketing Analytics 2012 n/a
Insurance 60000 $70.0B Switzerland Tealium Tealium IQ Tag Management Tag Management 2016 n/a
Insurance 60000 $70.0B Switzerland Hotjar Hotjar Customer Experience 2018 n/a
Insurance 60000 $70.0B Switzerland Google Google Tag Manager Tag Management 2019 n/a
Insurance 60000 $70.0B Switzerland Contentsquare Contentsquare Customer Experience 2023 n/a
Insurance 60000 $70.0B Switzerland Genesys Genesys Cloud CX Call Center 2023 n/a
Insurance 60000 $70.0B Switzerland Salesforce Salesforce Marketing Cloud Marketing Automation 2024 n/a
Insurance 379 $27M Portugal Tealium Tealium IQ Tag Management Tag Management 2017 n/a
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