Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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  • CRM
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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Clarks Retail 4891 $590M United Kingdom Yottaa Yottaa Engagement Cloud Customer Engagement 2021 n/a
Capita Professional Services 34500 $3.1B United Kingdom Microsoft Microsoft Dynamics 365 Portals Customer Engagement 2014 n/a
Professional Services 34500 $3.1B United Kingdom Microsoft Microsoft Dynamics CRM CRM 2014 n/a
Professional Services 34500 $3.1B United Kingdom SAP SAP CRM CRM 2006 n/a
Consumer Packaged Goods 155000 $154.0B United States Microsoft Microsoft Dynamics CRM CRM 2002 n/a
Consumer Packaged Goods 155000 $154.0B United States Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2010 n/a
Consumer Packaged Goods 155000 $154.0B United States SAP SAP Cloud for Customer Sales Automation 2010 n/a
Construction and Real Estate 43000 $6.5B United Kingdom Microsoft Microsoft Dynamics CRM CRM 2013 n/a
Construction and Real Estate 43000 $6.5B United Kingdom Oracle Oracle Siebel CRM 2006 n/a
Leisure and Hospitality 11000 $1.6B United Kingdom Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2006 n/a
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