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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of SAP Cloud for Customer Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
ADNOC Oil, Gas and Chemicals 65000 $24.2B United Arab Emirates SAP SAP Cloud for Customer Sales Automation 2016 n/a
In 2016, ADNOC implemented SAP Cloud for Customer as its Sales Automation application to manage sales and commercial workflows. The deployment was positioned within ADNOC’s broader SAP landscape in Abu Dhabi and emphasized integration with on-premise SAP S/4 HANA components to support end-to-end lead to order processes. The SAP Cloud for Customer implementation included core Sales Automation capabilities typical of customer engagement platforms, including account and contact management, lead and opportunity management, quote generation, and sales analytics. SAP Cloud for Customer was configured to feed reporting and analytics workflows, with SAP BusinessObjects referenced in the technical landscape for enterprise reporting integration. Architecturally the project used SAP Cloud Platform Integration HANA Cloud Integration CPI and Web Dispatcher to connect SAP Cloud for Customer, on-premise S/4 HANA, and adjacent SAP applications. The technical design incorporated HANA Cloud Connector and SAML federated authentication for single sign on, and planned connectivity with SuccessFactors and Ariba via CPI, while SAP PI, BPC 10.1, Solution Manager, and HANA Enterprise Cloud were part of the surrounding infrastructure and migration planning. Governance and operationalization were led by a technical architect and an application security team lead, covering landscape design, change management, integration testing strategy, documentation, and knowledge transfer. The implementation included post-production support, disaster recovery planning for ERP production systems, SAP basis training, and ongoing security and architecture discussions to sustain the SAP Cloud for Customer Sales Automation deployment.
Agrifirm Group Consumer Packaged Goods 3077 $2.3B Netherlands SAP SAP Cloud for Customer Sales Automation 2020 n/a
In 2020, Agrifirm Group implemented SAP Cloud for Customer as its Sales Automation solution to centralize sales and customer engagement processes across its Netherlands headquartered operations and wider enterprise footprint. The deployment was positioned to support commercial teams and revenue operations within an organization of approximately 3,077 employees, aligning sales automation with the wider SAP application estate. The SAP Cloud for Customer implementation focused on core Sales Automation capabilities such as account and contact management, lead and opportunity management, pipeline management, and configurable quoting workflows. Configuration emphasized role based sales processes and mobile enablement for field sales, with the full product name SAP Cloud for Customer used as the primary CRM record and interaction store. Integration architecture tied SAP Cloud for Customer into the business applications domain including SAP S4 Hana and SuccessFactors, and into the infrastructure domain through Azure AD for identity and access management, alongside connectivity and security controls. The digital domain integrations included Azure Devops for deployment orchestration, customer facing applications and data science assets for analytics, and integration with third party systems to support order orchestration and customer data synchronization. Governance and operational ownership rested with the Enterprise Architect at Royal Agrifirm Group, responsible for architecture across business applications, infrastructure and digital domains, which guided integration patterns, access governance and CI CD pipelines. Rollout emphasized cross domain architectural alignment rather than point solutions, ensuring SAP Cloud for Customer was embedded as the canonical Sales Automation platform within the company application architecture.
Al Ghurair Group Banking and Financial Services 2800 $1.1B United Arab Emirates SAP SAP Cloud for Customer Sales Automation 2015 n/a
In 2015, Al Ghurair Group implemented SAP Cloud for Customer as its Sales Automation platform. The deployment was integrated into a broader SAP application footprint that included FICO, REFX, PS, MM, PM, SOLMAN and the C4C Cloud application, aligning CRM and sales workflows with enterprise financial and operational modules. SAP Cloud for Customer was configured to support sales automation and customer master processes, and it was integrated with SAP ECC for transactional and master data synchronization, with SAP BO and HANA Live providing reporting and analytics. The program included a SAP HANA solution architecture, with a Solution Architect driving HANA design and BO integration to ensure analytics and operational reporting aligned with transaction flows. Governance and delivery used PMP and ITIL best practices, with project management responsibilities covering implementation planning, BAU support preparation, and coordination between the implementation partner, in-house IT team, and external vendors. SAP Solution Manager was used to structure application lifecycle management, change control, support processes, and operational reporting, and regular reviews with top level management were held to secure sign off on solutions and processes. The implementation impacted sales, finance, real estate, project systems, procurement, maintenance, and IT service management functions across the group, reflecting Al Ghurair Group's diverse business portfolio. Processes and tooling were established for day to day operations and handover to BAU support, positioning SAP Cloud for Customer as the central Sales Automation system integrated with core SAP enterprise modules.
Professional Services 33000 $12.7B United Arab Emirates SAP SAP Cloud for Customer Sales Automation 2014 n/a
Banking and Financial Services 2765 $1.0B United States SAP SAP Cloud for Customer Sales Automation 2020 n/a
Distribution 1500 $388M United Kingdom SAP SAP Cloud for Customer Sales Automation 2019 n/a
Retail 8300 $1.6B Canada SAP SAP Cloud for Customer Sales Automation 2020 n/a
Consumer Packaged Goods 413 $84M United Kingdom SAP SAP Cloud for Customer Sales Automation 2012 n/a
Consumer Packaged Goods 250 $50M Ireland SAP SAP Cloud for Customer Sales Automation 2016 n/a
Manufacturing 8056 $4.1B India SAP SAP Cloud for Customer Sales Automation 2018 n/a
Showing 1 to 10 of 131 entries

Buyer Intent: Companies Evaluating SAP Cloud for Customer

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating SAP Cloud for Customer. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating SAP Cloud for Customer for Sales Automation include:

  1. Trifork Holding AG, a Switzerland based Professional Services organization with 1005 Employees
  2. Ladera Technology United Kingdom, a United Kingdom based Professional Services company with 10 Employees
  3. Domtar, a United States based Manufacturing organization with 6400 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

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FAQ - APPS RUN THE WORLD SAP Cloud for Customer Coverage

SAP Cloud for Customer is a Sales Automation solution from SAP.

Companies worldwide use SAP Cloud for Customer, from small firms to large enterprises across 21+ industries.

Organizations such as Cargill, Robert Bosch , Uniper, SLB, formerly ChampionX and Duke Energy are recorded users of SAP Cloud for Customer for Sales Automation.

Companies using SAP Cloud for Customer are most concentrated in Consumer Packaged Goods, Professional Services and Utilities, with adoption spanning over 21 industries.

Companies using SAP Cloud for Customer are most concentrated in United States and Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of SAP Cloud for Customer across Americas, EMEA, and APAC.

Companies using SAP Cloud for Customer range from small businesses with 0-100 employees - 1.53%, to mid-sized firms with 101-1,000 employees - 20.61%, large organizations with 1,001-10,000 employees - 50.38%, and global enterprises with 10,000+ employees - 27.48%.

Customers of SAP Cloud for Customer include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified SAP Cloud for Customer customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Sales Automation.