Apps Purchases: 10+ Million Software Purchases

App purchases

Founded in 2010, APPS RUN THE WORLD is a leading technology intelligence and market-research company devoted to the application space. Leveraging a rigorous data-centric research methodology, we ask the simple B2B sales intelligence question: Who’s buying enterprise applications from whom and why?

Our global team of 50 researchers has been studying the digital transformation initiatives being undertaken by 2 million + companies including technographic segmentation of 10 million ERP, EPM, CRM, HCM, Procurement, SCM, Treasury software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.

Apps Run The World Buyer Insight and Technographics Customer Database has over 100 data fields that detail company usage of emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database, and different on-prem and cloud apps by function, customer size (employees, revenues), industry, country, implementation status, year deal won, partner involvement, Line of Business Key Stakeholders and key decision-makers contact details, including the systems being used by Fortune 1000 and Global 2000 companies.

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  • CRM
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Logo Customer Industry Empl. Revenue Country Vendor Product Category When VAR/SI
Heineken UK Consumer Packaged Goods 2100 $2.2B United Kingdom Microsoft Microsoft Dynamics CRM CRM 2010 n/a
Heineken UK Consumer Packaged Goods 2100 $2.2B United Kingdom Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2015 n/a
Consumer Packaged Goods 2100 $2.2B United Kingdom SAP SAP CRM CRM 2018 n/a
Retail 760 $146M Sweden Adobe Systems Adobe Campaign Marketing Automation 2015 n/a
Retail 760 $146M Sweden Adobe Systems Adobe Marketing Cloud (ex Omniture) Marketing Automation 2015 n/a
Professional Services 58000 $53.6B United States Nice Systems Digital and Self-Service Management (ex goMoxie) Customer Support 2010 n/a
Professional Services 58000 $53.6B United States Oracle Oracle Siebel CRM 2010 n/a
Professional Services 58000 $53.6B United States Salesforce Salesforce Sales Cloud Sales Automation,CRM,Sales Engagement 2000 n/a
Professional Services 4000 $500M United States Oracle Oracle Marketing Cloud (Eloqua) Marketing Automation 2014 n/a
Professional Services 4000 $500M United States Oracle Oracle Siebel CRM 2012 n/a
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