List of Adobe Campaign Customers
Adobe
345 Park Avenue,
San Jose, 95110, CA,
United States
San Jose, 95110, CA,
United States
1 408-536-6000
Professional Services
31360
$23.8B
Since 2010, our global team of researchers has been studying Adobe Campaign customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Adobe Campaign for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Adobe Campaign for Marketing Automation include: Shell, a United Kingdom based Oil, Gas and Chemicals organisation with 96000 employees and revenues of $284.31 billion, BP, a United Kingdom based Oil, Gas and Chemicals organisation with 100500 employees and revenues of $189.19 billion, General Motors, a United States based Automotive organisation with 162000 employees and revenues of $187.44 billion, Allianz, a Germany based Banking and Financial Services organisation with 156626 employees and revenues of $140.34 billion, Albertsons, a United States based Retail organisation with 280000 employees and revenues of $80.39 billion and many others.
Contact us if you need a completed and verified list of companies using Adobe Campaign, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Adobe Campaign customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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3 Suisses | Retail | 500 | $275M | France | Adobe Systems | Adobe Campaign | Marketing Automation | 2008 | n/a |
In 2008, 3 Suisses implemented Adobe Campaign to centralize customer communications and campaign orchestration for its retail business in France. The Adobe Campaign deployment served Campaign Management, eMail and Cross-Channel Marketing functions, supporting marketing, CRM and e-commerce engagement workflows. Implementation emphasized core modules such as campaign orchestration, audience segmentation, template management, delivery scheduling and reporting, configured to reflect promotional calendars and catalog driven marketing. Adobe Campaign was provisioned as the central platform for campaign lifecycle management and execution.
Operational responsibility rested with the corporate marketing and marketing operations teams, with governance established through role based access, campaign approval workflows and a defined cadence for promotional programs. The deployment scope focused on email and coordinated cross channel messaging while keeping configuration complexity aligned to a mid sized retail organization. Operational processes were standardized to centralize campaign planning, asset templating and audience selection, improving coordination between category managers and CRM teams. Deployment and configuration choices reflect typical campaign management patterns for retail marketing and customer engagement.
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A.S.Adventure | Retail | 1000 | $633M | Belgium | Adobe Systems | Adobe Campaign | Marketing Automation | 2018 | n/a |
In 2018 A.S.Adventure implemented Adobe Campaign to support Campaign Management, eMail and Cross-Channel Marketing across its retail marketing function. The Adobe Campaign implementation established a centralized campaign orchestration capability for the company's marketing organization in Belgium and was provisioned alongside in-house development resources, with an Adobe Campaign developer on staff from March 2018 to June 2020.
The implementation focused on core Campaign Management, eMail and Cross-Channel Marketing capabilities including campaign orchestration, email template and content management, audience segmentation and scheduling, and cross-channel workflow automation consistent with enterprise campaign management patterns. Adobe Campaign served as the primary platform for building reusable templates and scripted delivery workflows, and front-end adjustments were supported by a junior front-end developer who had been on staff prior to the Adobe Campaign engagement.
Governance centered on centralized campaign ownership within the marketing organization, developer-led template control, and operationalized approval workflows to standardize email and cross-channel sends. Rollout and ongoing operations emphasized campaign configuration, template lifecycle management, and developer governance rather than system-to-system integrations.
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ACCA (Association of Chartered Certified Accountants) | Non Profit | 1341 | $298M | United Kingdom | Adobe Systems | Adobe Campaign | Marketing Automation | 2020 | n/a |
In 2020, ACCA implemented Adobe Campaign to centralize marketing automation for Global Marketing Journeys. The deployment addressed Campaign Management, eMail and Cross-Channel Marketing and targeted Marketing, Customer Services and call centre engagement across ACCA's global markets.
The Adobe Campaign configuration emphasized campaign orchestration and email orchestration capabilities typical of the platform, including multi-step journey orchestration, audience segmentation and profile-driven personalization, template management, scheduling, and delivery tracking. Adobe Campaign was used as the primary engine for designing and operationalizing cross-channel marketing workflows and automated communications.
Integrations were implemented with CRM platforms referenced in program work, specifically Oracle RightNow and Microsoft Dynamics CRM, to consume customer records and trigger journey events, and the solution was connected to contact centre and website channels to synchronize engagement context. Operational coverage included support for global markets and specific local needs referenced in project work for China and Russia, enabling coordinated campaign execution across regions.
Governance and rollout were directed from the Centre of Excellence and led by ACCA enterprise architecture and an Enterprise Business Architect, who defined enterprise business process and capability models for CRM and campaign operations. The initiative established campaign approval workflows, data stewardship responsibilities and process standards to reduce complexity and align marketing and customer service processes with ACCA's broader digital vision.
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Accent Group | Retail | 8600 | $1.1B | Australia | Adobe Systems | Adobe Campaign | Marketing Automation | 2020 | n/a |
In 2020, Accent Group implemented Adobe Campaign as its Marketing Automation platform. The deployment centered on Adobe Campaign Classic and targeted Accent Group's AU and NZ retail banners including Platypus Shoes, The Athletes Foot, Hype DC, Skechers, Vans, Timberland, Dr Martens, TheTrybe and Subtype.
Implementation emphasized campaign orchestration and automated customer lifecycle management, using Adobe Campaign to build acquisition, onboarding, retention, loyalty and NPS workflows. Functional configuration included journey orchestration, segmented audience management, scheduled batch and triggered messaging, and campaign process optimisation. The Adobe Campaign configuration work included testing, debugging and workflow remediation to align campaign operations with retail promotions and loyalty program requirements.
Integrations were explicitly tied to Adobe Experience Platform customer data platform workstreams and broader Adobe Marketing Cloud components, with direct operational touchpoints into CRM and E-commerce teams. The program supported launching rewards and loyalty programs for Skechers, Hype DC and Platypus Shoes across Australia and New Zealand, with emphasis on data quality and campaign data integrity. Scoping and specification documents governed connector design and downstream data feeds feeding campaign orchestration.
Rollout governance followed a product management led model with project planning, UAT, staged roll-out management, and a structured enablement plan, with Digital Product Owner and Solutions Architect roles coordinating backlog prioritisation and delivery. Internal enablement included tiered training aligned to Adobe Experience League, documentation of best practices, and handover procedures for CRM, E-commerce and marketing operations teams. Change activities focused on embedding campaign ownership and operational best practices inside marketing and CRM functions.
Operational goals stated in the engagement included driving operational efficiencies, increasing adoption of automation platforms, and achieving a smooth transition for CRM and Ecommerce teams. Deliverables explicitly included on-boarding, training, ongoing administration and platform optimisation to sustain Adobe Campaign driven campaign operations across Accent Group's retail divisions.
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Acromas Insurance Company | Insurance | 100 | $10M | United Kingdom | Adobe Systems | Adobe Campaign | Marketing Automation | 2019 | n/a |
In 2019 Acromas Insurance Company implemented Adobe Campaign as its Marketing Automation platform to centralize email orchestration and campaign management for the corporate Marketing function. The deployment was positioned to manage customer journeys, scheduled email releases, and multi-step campaign workflows across retained policyholder and prospect segments.
Adobe Campaign was configured for core Marketing Automation capabilities including campaign workflow orchestration, audience segmentation and suppression management, template-driven email production, dynamic content personalization, and A B testing. The implementation included built-in approval and creative sign off workflows and compliance controls to meet financial services regulatory requirements during campaign build and release.
Operational scope covered the Marketing team, the in-house data and email production functions, and downstream channel handoffs to customer service for message handling, with integrations scoped to CRM and web content systems to enable audience sync and landing page continuity. Implementation work emphasized automated scheduling, cadence management, and test orchestration to support recurring product communications and promotional campaigns.
Governance and rollout were organized around standardized campaign templates, documented workflow playbooks, and role based access to ensure separation of duties between campaign authors, approvers, and data stewards. Training for marketing operations and ongoing campaign governance processes were established to maintain deliverability, compliance, and consistent campaign lifecycle management while enabling iterative campaign optimization within Adobe Campaign.
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Professional Services | 100 | $15M | United Kingdom | Adobe Systems | Adobe Campaign | Marketing Automation | 2016 | n/a |
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Insurance | 13000 | $5.1B | United Kingdom | Adobe Systems | Adobe Campaign | Marketing Automation | 2017 | n/a |
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Retail | 280000 | $80.4B | United States | Adobe Systems | Adobe Campaign | Marketing Automation | 2020 | n/a |
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Retail | 50000 | $12.5B | Germany | Adobe Systems | Adobe Campaign | Marketing Automation | 2018 | n/a |
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Banking and Financial Services | 156626 | $140.3B | Germany | Adobe Systems | Adobe Campaign | Marketing Automation | 2012 | n/a |
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Showing 1 to 10 of 119 entries
Buyer Intent: Companies Evaluating Adobe Campaign
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Adobe Campaign. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Adobe Campaign for Marketing Automation include:
- Home Sweet Home Czech Republic, a Czech Republic based Construction and Real Estate organization with 15 Employees
- India.Gov.In, a India based Government company with 500 Employees
- Bank Mandiri, a Indonesia based Banking and Financial Services organization with 38731 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Adobe Campaign Coverage
Adobe Campaign is a Marketing Automation solution from Adobe Systems.
Companies worldwide use Adobe Campaign, from small firms to large enterprises across 21+ industries.
Organizations such as Shell, BP, General Motors, Allianz and Albertsons are recorded users of
Adobe Campaign for Marketing Automation.
Companies using Adobe Campaign are most concentrated in Oil, Gas and Chemicals, Automotive and Banking and Financial Services, with adoption spanning over 21 industries.
Companies using Adobe Campaign are most concentrated in United Kingdom, United States and Germany, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Adobe Campaign across Americas, EMEA, and APAC.
Companies using Adobe Campaign range from small businesses with 0-100 employees - 7.56%, to mid-sized firms with 101-1,000 employees - 15.97%, large organizations with 1,001-10,000 employees - 34.45%, and global enterprises with 10,000+ employees - 42.02%.
Customers of Adobe Campaign include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Adobe Campaign customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.