Google Strengths, Domain Expertise, and Key Differentiators
Google offers Cloud AI, which provides modern machine learning services, with pre-trained models and service. The neural-net-based ML service has better training performance and increased accuracy compared to other deep learning systems. The services are fast, scalable, and easy to use. Major Google applications use Cloud machine learning, including Photos (image search), Translate, Inbox (Smart Reply), and the Google app (voice search). The platform is now available as a cloud service to bring unmatched scale and speed to business applications. Google Workspace pricing starts as low as $6 per user per month for Business Starter, $12 per user per month for Business Standard, and $18 per user per month for Business Plus. Enterprise plans are also available.
Google Pay is a digital wallet platform and online payment system developed by Google to power in-app and tap-to-pay purchases on mobile devices, enabling users to make payments with Android phones, tablets or watches. In addition to this, the service also supports passes such as coupons, boarding passes, student ID cards, event tickets, movie tickets, public transportation tickets, store cards, and loyalty cards. Today, over 3,000 banks and financial institutions signed up and work with Google Pay.
Google Recent Developments
Google has rebranded G Suite to Google Workspace in an effort to consolidate its workplace productivity tools and align its software suite with the new era of remote work and virtual collaboration. In the name of Google Workspace reinvention, Goole acqiured Playspace, a video, screenshare, & whiteboard collaboration tool. The tool will be incorporated within Google Workspace.
Google Cloud CEO Thomas Kurian planned to borrow some strategies from Oracle to help the search giant catch up to its peers Amazon Web Services and Microsoft Azure in the cloud wars. Kurian said Google Cloud would work on serving specific markets, expand the sales force, and invest in technology that would allow it to serve customers on those other clouds too. Kurian spent over two decades at Oracle before joining Google early this year 2019.
Google Mergers and Acquisitions (M&A) Activities
In February 2020, Google completed $2.6 billion Looker acquisition. Today, hundreds of joint customers already rely on Google Cloud and Looker to make smarter business decisions. And by joining together, Thomas Kurian believes Google Cloud will be uniquely positioned to address the data analytics and business intelligence demands of even more enterprises globally, across all industries. Looker will strengthen Google Cloud’s analytics and data warehouse capabilities, including BigQuery, enabling its customers to address some of their toughest business challenges, faster—all while maintaining complete control of their data.
In January 2020, Google acquired AppSheet, an eight-year-old no-code mobile-application-building platform. AppSheet complements Google Cloud’s strategy to reimagine the application development space with a platform that helps enterprises innovate with no-code development, workflow automation, application integration and API management as they modernize their business processes in the cloud. AppSheet’s ability to power a range of applications—from CRM to field inspections and personalized reporting—combined with Google Cloud’s deep expertise in key verticals, will further enable digital transformation across industries like financial services, manufacturing, retail, healthcare, communication and media & entertainment.
Google Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Google applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Google and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Google Workspace, customers.
Google Overview
Ownership: - NasdaqGS:GOOG
Number of Employees: 163906
Functional Markets: Analytics and BI, Collaboration, Content Management, ITSM, PPM, PaaS, IaaS,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K245, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Google Key Enterprise and Cloud Applications
Google Workspace,
Google Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Google Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
Google Enterprise Applications Revenues By Functional Markets, $M:
Google Enterprise Applications Revenues By Verticals, $M:
Google Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Google Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Google Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Google Customers
No. of Google Customers: 6000000
No. of Google Enterprise Applications Customers: 6000000
No. of Google Cloud Customers: 6000000
No. of Google Cloud Subscribers: 6000000
Google Workspace now has over 6 million paying businesses, up from 5 million in Feb. 2019, while it has: 140 million Google Workspace for Education users worldwide; and more than 1.5 billion Gmail users and 1 billion monthly active users on Drive, both Google Workspace apps. Since January, Meet’s peak daily usage grew by 30x. Meet is hosting 3 billion minutes of video meetings and adding roughly 3 million new users every day. Google Meet is connecting people in 230 countries.
Some of Google's recent customers are PwC employees reached nearly 10 million hours of video conferencing in Google Meet, Colgate-Palmolive, which worked with SADA Systems to migrate 28,000 people to Google Workspace; As part of a cloud-first strategy, Nielsen moved all its 56,000 users to Google Workspace in 6 months with help from Maven Wave. Other notable customers who optimize Google Workspace are Uber, Airbnb, PwC, Buzzfeed and many others choose Google’s productivity and collaboration apps every month - 2.6 billion active users.
Google Market Opportunities, M&A and Geo Expansions
The use of Google's productivity apps shot up by 30% between March 2020 and October 2020. In response, they are adding more features and merging their offerings. The Qualtrics and Google Workspace integration enable customers to automatically send calendar invites, import data and easily run the analysis with a seamless connection between Qualtrics and Google Calendar, Google Sheets, and Google Drive.
Google has managed to onboard over a million new businesses on their productivity suite over the past year, thanks to its ease of use and security. Gmail blocks more than 99.9% of spam and phishing messages from ever reaching users’ inboxes. Google Voice, the online telephony solution is now available for Google Workspace customers of all sizes. It is tightly integrated with other Google Workspace apps like Google Meet and Google Calendar and its AI-powered features assist in voicemail transcription and spam filtering. Google Workspace productivity tools -- which include apps like Gmail, Docs, Drive, Calendar, Chat, Meet, and more are designed with real-time collaboration and machine intelligence to help people work smarter.
Google Risks and Challenges
Google Workspace now has over 2.6 billion monthly active users (MAUs), up from 2 billion MAUs for G Suite. That’s an impressive 30% jump in seven months, but Google’s ability to convert all those new users into paying customers is unclear.
While Google has secured millions of paid users with Google Workspace, its decision to make Google Meet free to anyone underscores the tremendous resources its parent Alphabet can bring to the table in a bare knuckle fight with upstarts like Zoom. Similarly, its YouTube division, the second most popular social network in the world, could be used as a key enabler for its enterprise cloud business as more companies new turn to digital events during the pandemic.
Similar to other big techs like Microsoft and Amazon, Alphabet is no stranger to criticism of its overreach, which inevitably raises antitrust concerns. Google has also been accused of mishandling personal data for advertising purposes especially with its hidden web tracking pages and Nest Cam offerings.
As a result, Google Cloud's successes will depend on the overall company's ability to handle all of the above issues from ensuring fair competition to mitigating security and privacy risks to prevent anyone from raising such concerns in the first place.
Google Ecosystem, Partners, Resellers and SI
We estimate that Google Workspace is being sold by a community of more than 6,000 Google Workspace resellers. Google's deepening ties with HP could also help it sell into more enterprise accounts. HP is selling a Chromebook and other Google-powered devices that come bundled with Google Workspace.
Google Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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