ON24 Strengths, Domain Expertise, and Key Differentiators
ON24 is a webinar marketing platform for demand generation, lead qualification and customer engagement. Its cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
ON24 Recent Developments
In April 2020, ON24, launched off the ON24 Center for Marketing Transformation (CMT) and hire of former Forrester-SiriusDecisions analyst Cheri Keith as its head of strategy. Under Keith’s leadership, the CMT will empower its network of over 2,500 customers with the resources and expertise they need to build resilient revenue marketing strategies.
The center will provide strategy services, develop expert content and offer certifications in digital marketing. These elements are all designed to help marketers create integrated digital experiences, optimize the buyer’s journey, and generate predictable, sustainable pipeline, even during uncertain times.
In March 2019, March 12, ON24 launched Content Insights to help marketers comprehensively understand how their content is performing. Content Insights, available for ON24 Engagement Hub and ON24 Target, will help marketers around the world determine what content is most useful to customers and prospects, help optimize future campaigns based on intelligence, and consistently provide the most value to prospects, customers, and attendees.
In January 2019, ON24 launched ON24 Target, a personalized content solution designed to engage and convert prospects. ON24 Target joins ON24 Webcast Elite and ON24 Engagement Hub as the latest addition to the ON24 Platform, forming a holistic solution for marketers to create live, always-on and personalized digital experiences that deliver unparalleled prospect insights.
In 2017, ON24 announced enhancements and features launched with their Q1 product release, designed to maximize webinar engagement and ROI. The release includes extended programs for advanced HTML5 capabilities, enhanced video broadcasting presentation support and new customization options for reports and email notifications. The evolution of ON24â€™s HTML5 platform ensures webinar attendees across the globe can continue to access the unique interactive experience of any ON24 webinar with a single click across a wide range of browsers. There is no need for additional downloads or cumbersome bandwidth requirements, meaning there is no barrier for any registrant to engage in an ON24 webinar.
ON24 Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ON24 applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ON24 and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified ON24 Virtual Environments, ON24 Intelligence, ON24 Content Gateway, ON24 Engagement Hub, ON24 Connect, ON24 Target customers.
Ownership: - x
Number of Employees: 600
Functional Markets: Collaboration,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith Based Nonprofit, Youth and Elderly Care Nonprofit, Special Cause Nonprofit, Oil and Gas, Professional Services, Retail, Transportation, Utilities,
ON24 Key Enterprise and Cloud Applications
ON24 Virtual Environments, ON24 Intelligence, ON24 Content Gateway, ON24 Engagement Hub, ON24 Connect, ON24 Target
ON24 Revenues, $M:
|Type/Year||2018||2019||YoY Growth, %|
|Total Revenues, $M||Subscribe||Subscribe||Subscribe|
|Enterprise Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
|Cloud Applications Revenues, $M||Subscribe||Subscribe||Subscribe|
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
ON24 Revenue Breakdown By Type, $M:
|Type||License||Services||Hardware||Support & Maintenance||SaaS|
|% of Total Revenues||Subscribe||Subscribe||Subscribe||Subscribe||Subscribe|
ON24 Enterprise Applications Revenues By Functional Markets, $M:
ON24 Enterprise Applications Revenues By Verticals, $M:
ON24 Revenues By Region, $M
|Region||% of Total Revenues||2019 Total Revenues, $M||2019 Enterprise Applications Revenues, $M||2019 Cloud Applications Revenues, $M|
ON24 Direct vs Indirect sales
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ON24 Customers - Breakdown by Geo, Size, Vertical and Product
No. of ON24 Customers: 2000
No. of ON24 Enterprise Applications Customers: 2000
No. of ON24 Cloud Customers: 2000
No. of ON24 Cloud Subscribers: x
More than 2000 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, SAP, Appian, Cloudera, Forescout, Mulesoft, Okta, SendGrid, Tintri, Cylance, Docusign, ProCore Technologies, Snowflake, Workfront and others.
ON24 Market Opportunities, M&A and Geo Expansions
In July 2020, ON24 appointed Alex Saleh as a leader of a newly formed Revenue Operations organization, bringing sales, marketing and customer-success operations under a full-funnel strategy. Saleh’s appointment comes on the heels of record-breaking business momentum for ON24. Today, the ON24 Platform powers a digital experience every minute, engages nearly a half-million professionals per day, delivers 45 million data points per month and will enable over 4 billion engagement minutes this year.
Cloudwords, the leading provider of localization automation software and solutions partnered with ON24. This new relationship will bring Cloudwords to ON24's marquee customer and partner event, Webinar World 2019 in three cities, San Francisco, Sydney, and London. In May 2018, ON24 appoint a new chief financial officer as it ramps up to a potential IPO.
ON24 Risks and Challenges
Between satellite offices, remote teams, and work-from-home policies, employees today are more geographically spread out than ever. But thanks to webinar technology, communicating with employees has never been easier. But on the other hand, the data security must not be forgotten.
ON24 Ecosystem, Partners, Resellers and SI
In March 2019, ON24 partnered with Marketo, an Adobe company, to help marketers deliver an end-to-end demand generation solution by integrating the webinar channel. Building on the industry's most seamless and robust webinar data integration, this multi-year agreement will provide even more value to the thousands of customers who already use ON24 and Marketo to engage and understand their audience.
Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney. ON24 integrates with marketing automation partners such as Marketo, Eloqua, Exact Target, Hubspot, Microsoft CRM, NetSuite, Salesforce.com, Silverpop and Act-On.
ON24 Cloud Infrastructure Insights
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- ON24 Public Cloud and Infrastructure (IaaS)
- ON24 Platform (PaaS)
- ON24 Application Delivery
- ON24 Private Cloud and Data Centers
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
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