ON24 Strengths, Domain Expertise, and Key Differentiators
ON24 is a webinar marketing platform for demand generation, lead qualification and customer engagement. Its cloud-based platform enables companies of all sizes to deliver engaging live and on-demand webinars. Providing industry-leading analytics that can be integrated with all leading marketing automation and CRM platforms, ON24 enables marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
ON24 Recent Developments
In November 2021, ON24 has been listed in the HubSpot App Marketplace with the integration of the ON24 Platform with HubSpot, a CRM platform for scaling companies. Together, they will give sales and marketing teams a more complete view of prospect and customer-facing activities across digital and in-person channels so they can drive deeper, personalized interactions.
In October 2021, ON24 launched some innovations across the ON24 Platform. To help customers advance digital engagement, ON24 is showcasing the next generation of ON24 Webcast Elite, launching a new video-centric virtual event product called ON24 Go Live, and enabling customers to track more prospect engagement data. With the following features, capabilities, and products, customers can engage audiences with more experiences and deliver several actionable insights that drive sales and marketing.
In April 2020, ON24, launched the ON24 Center for Marketing Transformation (CMT) and hire of former Forrester-SiriusDecisions analyst Cheri Keith as its head of strategy. Under Keith’s leadership, the CMT will empower its network of over 2000 customers with the resources and expertise they need to build resilient revenue marketing strategies.
ON24 Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ON24 applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ON24 and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified ON24 Virtual Environments, ON24 Intelligence, ON24 Content Gateway, ON24 Engagement Hub, ON24 Connect, ON24 Target customers.
ON24 Overview
Ownership: - NYSE: ONTF
Number of Employees: 547
Functional Markets: Collaboration,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction, Real Estate, Consumer Packaged Goods, Distribution, K170, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, P&C Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Faith-Based Nonprofit, Youth and Elderly Care, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
ON24 Key Enterprise and Cloud Applications
ON24 Virtual Environments, ON24 Intelligence, ON24 Content Gateway, ON24 Engagement Hub, ON24 Connect, ON24 Target
ON24 Revenues, $M:
| Type/Year | 2020 | 2021 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
ON24 Revenue Breakdown By Type, $M:
| Type | License | Prof. Services | Hardware | Support & Maintenance | SaaS | PaaS | IaaS | Other (Non Enterprise Application Revenues) | Total |
|---|---|---|---|---|---|---|---|---|---|
| % of Total Revenues | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | 100% |
| Revenues, $M | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe | Subscribe |
ON24 Enterprise Applications Revenues By Functional Markets, $M:
ON24 Enterprise Applications Revenues By Verticals, $M:
ON24 Revenues By Region, $M
| Region | % of Total Revenues | 2021 Total Revenues, $M | 2021 Enterprise Applications Revenues, $M | 2021 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
ON24 Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
ON24 Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified ON24 Customers
No. of ON24 Customers: 2122
No. of ON24 Enterprise Applications Customers: 2122
No. of ON24 Cloud Customers: 2122
No. of ON24 Cloud Subscribers: x
ON24's customer base consists of a diverse set of businesses from fast-growing start-ups to established Fortune 100 enterprises that span a growing number of industries where B2B sales and marketing is mission-critical. The primary industries they serve include technology, financial services, healthcare, industrial and manufacturing, professional services and etc. More than 2000 companies and organizations rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse, SAP, Appian, Cloudera, Forescout, Mulesoft, Okta, SendGrid, Tintri, Cylance, Docusign, ProCore Technologies, Snowflake, Workfront, and many others.
ON24 Market Opportunities, M&A and Geo Expansions
At the beggining of 2021, ON24 became a publicly traded company operating under the ticker “ONTF” on the New York Stock Exchange. The company raised about $428 million in the offering. The growth has been accelerating because of the impact of the Covid-19 pandemic. For the first nine months of 2020, revenues shot up by 59% to $103.7 million. There was even a profit of $11 million.
In October 2021, ON24 released the availability of the ON24 Digital Experience Platform in Japanese, furthering the company’s ongoing investments in Asia-Pacific to scale operations and support its increasing number of customers throughout the region. With Japanese language availability first in ON24 Webcast Elite, ON24 is expanding the global localization of its platform and services. Now local and multinational companies have an end-to-end platform for digital engagement and rich audience data to drive more impactful customer experiences in Japan.
ON24 Risks and Challenges
In each of the 2019 and 2020 financial years, the ten largest customers accounted for 22% of the Group’s revenue.
ON24 Ecosystem, Partners, Resellers and SI
Through their ecosystem of third-party integrations, customers can seamlessly integrate their first-person engagement data with other business systems, predominantly marketing automation, CRM, and BI platforms, including integrations with Adobe Marketo Engage, Oracle Marketing Cloud (Eloqua), and Salesforce Marketing Cloud (Pardot).
ON24 Cloud Infrastructure Insights
Subscribe to read more about:
- ON24 Public Cloud and Infrastructure (IaaS)
- ON24 Platform (PaaS)
- ON24 Application Delivery
- ON24 Private Cloud and Data Centers
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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