8×8 Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

8×8 Strengths, Domain Expertise, and Key Differentiators

The 8x8 Platform for CX, which seamlessly unites contact center, unified communication, and communication APIs to help organizations connect customers and teams globally, empowering CX and IT leaders with Al-powered performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

8×8 Recent Developments

In April 2025, 8x8, Inc. announced the addition of Rich Communication Services (RCS) support to its 8x8 Contact Center platform, positioning itself as one of the first cloud contact center providers to natively integrate RCS. The update enables organizations to engage in two-way, omnichannel communication with customers through interactive, branded messaging experiences. With the introduction of RCS Business Messaging (RBM) services, businesses can now leverage secure and media-rich interactions across a growing global user base, estimated at 2.5 billion monthly active users. This enhancement supports both inbound and outbound communication and integrates seamlessly with 8x8's CPaaS APIs, offering a flexible and scalable messaging solution.

8×8 Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying 8×8 applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of 8×8 and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified 8x8 XCaaS Platform customers.

8×8 Key Enterprise and Cloud Applications

8x8 XCaaS Platform

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8×8 Direct vs Indirect sales

8×8 Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified 8x8 Customers

No. of 8×8 Customers: 57000

No. of 8×8 Enterprise Applications Customers: 57000

No. of 8×8 Cloud Customers: x

No. of 8×8 Cloud Subscribers: 3 million

8x8, Inc. serves over 57,000 organizations and has more than 3 million paid business licenses across more than 160 countries. Its customer base includes a range of businesses from small companies to large enterprises across sectors such as healthcare, retail, manufacturing, and financial services. Clients like Southampton FC and Aon Hewitt use 8x8’s platform for communications and engagement. The platform supports omnichannel communication and integrates with third-party tools like SpinSci’s Patient Assist, demonstrating its applicability to different industry needs. The company has placed particular emphasis on serving mid-market and public sector organizations with complex communication requirements.

8×8 Market Opportunities, M&A and Geo Expansions

The rise in AI solution usage by 8x8, Inc. in Q3 FY2025 reflects increasing demand for AI-powered communication tools. Collaborations with partners like CallCabinet and SpinSci enable the company to deliver tailored solutions for specific industries. Ongoing digital transformation across sectors, combined with geographic expansion into regions such as South Korea through the Global Reach program, presents opportunities for further growth. Integrating AI and IoT technologies may enhance 8x8’s capabilities in sectors like healthcare, manufacturing, and smart cities. These developments position the company to address evolving communication needs in a range of global markets.

8×8 Risks and Challenges

8x8, Inc. relies significantly on an indirect sales model involving value-added resellers and system integrators, which supports global expansion but may lead to variability in go-to-market execution. The migration of Fuze customers to the 8x8 platform, anticipated to complete by the end of 2025, introduces potential short-term integration and revenue risks. Rising cybersecurity and regulatory requirements necessitate ongoing investment in compliance and data protection. The company operates in a competitive landscape alongside providers like Dialpad and RingCentral, requiring continuous innovation to retain market position. Broader economic conditions and evolving regulations across regions may also influence operational and strategic outcomes.

8×8 Ecosystem, Partners, Resellers and SI

In April 2025, CreoVAI was recognized by 8x8 as a member of its elite “SoldBy8” partner tier, highlighting the partner’s success in delivering measurable customer outcomes using 8x8’s integrated platform for customer experience. This designation reflects CreoVAI’s proven ability to implement 8x8’s solutions effectively across contact center, communications, and CPaaS use cases.

Also in April 2025, Meltwater and 8x8 announced a strategic partnership aimed at enhancing customer support capabilities. By integrating Meltwater’s media intelligence with 8x8’s communication solutions, the collaboration seeks to provide customer service teams with more contextual insights to improve responsiveness and engagement.

In 2025, 8x8 expanded its Technology Partner Ecosystem to over 30 partners, including CallCabinet, Cognigy, Cresta, and others, integrating AI and analytics to enhance communication workflows. Launched in 2023, the ecosystem enables seamless third-party technology integration without complex customization, empowering businesses of all sizes to improve customer engagement and business intelligence.

8x8 also introduced the SellWith8 tier in 2024 for deeper collaboration with partners like Awaken Intelligence, and supports indirect sales through its Elevate channel program, which offers training, certifications, and multiple go-to-market models. This partner-driven approach, leveraging VARs, ISVs, and system integrators, extends 8x8’s reach across small to enterprise businesses globally.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: