ACT! LLC Named Top-Tier Software Vendor by APPS RUN THE WORLD in the APPS TOP 500 Market Report

ACT! LLC Strengths, Domain Expertise, and Key Differentiators

Act! CRM offers a flexible and customizable platform tailored for small and medium-sized businesses. Its architecture allows extensive customization of data fields, layouts, and process flows, enabling users to adapt the CRM to their unique business models and terminology. This flexibility extends to custom tables and queries, which many reviewers cite as a key advantage over rigid, one-size-fits-all solutions. Act!'s dual offering—on-premise desktop software and a fully managed cloud-based SaaS—caters to organizations with varying IT preferences and regulatory requirements, allowing businesses to migrate at their own pace, retain control over sensitive data, or leverage cloud scalability and reduce infrastructure overhead.

ACT! LLC Recent Developments

In spring of 2025, Act! launched a new front office cloud solution called Act! Advantage that unites CRM, sales, marketing, and customer management in one platform, representing the largest injection of new funcationality in Act!'s history. For on-premises users, Act! Premium Desktop underwent the release of Act! Premium v26.1 in February 2025 which brought improvements to the Act! Sidebar for Outlook, including a refreshed design, customizable layouts, and richer customer insights, allowing users to manage opportunities and notes directly within Outlook. Additionally, the Act! Mobile app received a new Layout Designer, enabling administrators to customize field visibility and layout through drag-and-drop functionality, thereby personalizing the mobile user experience. In July 2024, Act! introduced generative AI capabilities to assist in crafting email marketing content and enhanced integration with Microsoft Outlook for improved contact management and scheduling.

ACT! LLC Mergers and Acquisitions (M&A) Activities

In May 2018, SFW Capital Partners—a New York‑based middle‑market software investor—made a significant minority growth investment in Swiftpage (the parent company of ACT!), providing capital and operational expertise to accelerate product development and expand go‑to‑market capabilities.

In December 2013, The Sage Group sold its ACT! (and SalesLogix) product lines to Swiftpage, backed by a consortium of private equity investors led by Accel‑KKR and St. Charles Capital. This transaction served as a de‑leveraging and strategic refocus for the ACT! business under new ownership.

In 2020, the Company rebranded from Swiftpage to ACT! LLC.

ACT! LLC Customers in ARTW Customer Database

Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ACT! LLC applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ACT! LLC and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Act! customers.

ACT! LLC Key Enterprise and Cloud Applications

Act!

ACT! LLC Revenues, $M:

ACT! LLC Revenue Breakdown By Type, $M:

ACT! LLC Enterprise Applications Revenues By Functional Markets, $M:

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ACT! LLC Direct vs Indirect sales

ACT! LLC Customers - Breakdown by Geo, Size, Vertical and Product

List of Verified ACT! LLC Customers

No. of ACT! LLC Customers: 120000

No. of ACT! LLC Enterprise Applications Customers: 120000

No. of ACT! LLC Cloud Customers: x

No. of ACT! LLC Cloud Subscribers: 800000

Act! CRM offers a flexible and customizable platform tailored for small and medium-sized businesses. Its architecture allows extensive customization of data fields, layouts, and process flows, enabling users to adapt the CRM to their unique vertical or business models and terminology. This flexibility extends to custom industry tables and queries, which many reviewers cite as a key advantage over rigid, one-size-fits-all solutions. Act!'s dual offering—on-premise desktop software and a fully managed cloud-based SaaS—caters to organizations with varying IT preferences and regulatory requirements, allowing businesses to migrate at their own pace, retain control over sensitive data, or leverage cloud scalability and reduce infrastructure overhead. Act! Advantage, Act!'s newly released SaaS, provides full-office functionality above CRM and marketing, including SMS text messaging, interactive quotes, accounting software integration, web lead forms, online appointment scheudling, online customer portal, online event management, website chat and project management.

ACT! LLC Market Opportunities, M&A and Geo Expansions

By packaging industry‑tailored modules—such as professional‑services scheduling templates or nonprofit donor‑management workflows—Act! can address unique SMB pain points more directly. Given the documented success in sectors like healthcare consulting and manufacturing, developing “AcT! for X” vertical editions represents a clear cross‑sell and market‑entry strategy. Act! Advantage's injection of cross-functional, front office features offers SMBs the opportunity to consolidate solutions and optimize their utilization of Act!.

ACT! LLC Risks and Challenges

Over the last five years, ACT! LLC has faced intensifying competitive pressure from rapidly evolving cloud-native CRM platforms, which offer extensive AI‑driven insights and low‑code customization that appeal to its traditional SMB customer base. The company continuously invests in security hardening—such as SOC 2 compliance and multi‑factor authentication—to mitigate the heightened threat of data breaches targeting customer databases. Additionally, slow adoption among legacy on‑premise users, coupled with the risk of migration fatigue as organizations shift to SaaS models, poses a challenge to ARR growth.

ACT! LLC Ecosystem, Partners, Resellers and SI

ACT! LLC’s ecosystem is anchored by a network of authorized resellers and implementation partners who deliver localized deployment, training, and customization services worldwide. The company’s open REST API and a growing library of pre‑built connectors—for platforms like Microsoft Teams, QuickBooks, and Zapier—enable third‑party developers and systems integrators to extend ACT!’s core capabilities. Strategic alliances with adtech and marketing‑automation specialists further enrich the ecosystem, allowing cross-selling of AI‑enhanced campaign modules. This partner‑centric model not only accelerates customer onboarding but also fosters a collaborative innovation pipeline, as partner feedback directly informs ACT! LLC’s product roadmap.

Research Methodology

Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.

Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).

For additional information on our methodologies, here's the link: