ACT! LLC Strengths, Domain Expertise, and Key Differentiators
Act! empowers small businesses to cultivate and manage relationships with customers and prospects, offering a holistic solution for business growth and management. Distinguished as more than a conventional Customer Relationship Management (CRM) tool, Act! leverages the expertise of numerous dedicated business partners globally. These partners play a pivotal role in tailoring customized solutions to meet the unique needs of the clientele.
In April 2023, Act! strategically appoints Patrick Curley as Chief Product Officer, highlighting their commitment to product excellence. With over two decades in the high-tech industry, Curley's expertise in product development and business strategy aligns with Act!'s goal of providing indispensable tools for SMBs. This decision, coupled with Bruce Reading's recent appointment as CEO, strengthens Act!'s leadership team and underscores their dedication to innovation and CRM space growth.
In March 2023, Act! appointed Bruce Reading as its Chief Executive Officer (CEO). This decision, indicative of Act!'s commitment to excellence, aligns with Reading's successful history of leading innovative technology firms. His expertise, showcased in pioneering human behavior prediction software at Perceptive Automata, brings valuable insights. As a seasoned CEO of Pica9 and Volt Active Data, Reading's experience in marketing software and data platforms, especially in the 5G era, adds significant value. This decision not only reflects Act!'s strategic foresight but also emphasizes its dedication to securing top-tier talent for innovation and global impact.
ACT! LLC Recent Developments
In December 2023, Act! introduced Link2quotes+, Link2forms+, and Link2events+ in the Act! Premium Cloud, enhancing SMB operations. CEO Bruce Reading emphasizes increased value and optimized customer interactions.Link2quotes+: Streamlined Sales Customized quotes, prospect tracking, automated follow-ups, and secure payments define the streamlined process.Link2forms+: Seamless Lead NurturingSimplify customer engagement and lead generation with customizable forms, categorization, segmentation, comprehensive reporting, and automated responses. Link2events+: Effortless Event ManagementSimplify planning, marketing, and management of online events with seamless integration for a comprehensive experience.Link2calendar: Simplified AppointmentsLink2calendar streamlines appointment management, enabling customers to book available times syncing directly with the Act! calendar.
In June 2023, Act! has unveiled version 25 of Act! Premium Desktop, a prominent CRM and marketing automation solution for SMBs. This release introduces the Act! Insight Advanced Dashboard Builder, allowing users to create personalized analytics dashboards. Integration of SMS4Act! SMS Text Messaging streamlines communication, while Act! Marketing Automation and Act! Companion mobile app enhancements ensure improved usability. With tools for analytics, communication, and marketing automation, Act! Premium Desktop v25 addresses the diverse needs of SMBs.
In May 2023, Act! expanded its global data servers to include Canada. This strategic move ensures compliance with Canadian data residency regulations for users of the Act! Premium Cloud (APC). CEO Bruce Reading highlights the significance of providing essential data residency capabilities to Canadian businesses, emphasizing the expansion's priority for the third-largest market. The deployment in Canada initially supports English Canadian versions of APC services, with considerations for Francophone versions based on demand. All regional settings, including provinces, postal codes, and Canadian dollars, will be seamlessly supported for new customers on this platform.
In November 2022, Act! CRM is now available in the UK after its successful U.S. launch in 2021. Tailored for small to medium-sized businesses, it offers essential features such as customer management, calendar, pipeline, forecasting, reporting, and email marketing. Specifically designed for professional services businesses, Act! CRM aims to enhance customer value, drive repeat business, and optimize profitability with seamless onboarding and integrations. The UK launch reinforces Act!'s commitment to supporting the 99.9% of SMBs in the country and marks a strategic move to expand its customer base and address the unique needs of professional services businesses.
ACT! LLC Mergers and Acquisitions (M&A) Activities
In August 2023, Day Trade Fun achieved remarkable growth by leveraging Act! for efficient communication and personalization. With a vast contact list exceeding 37,000, Act!'s segmentation, based on criteria like location, fosters robust relationships, cultivating trust, loyalty, and business expansion. The intuitive interface streamlines contact management and marketing efforts, providing quick access to information and automation. Act!'s scalable, cloud-based platform ensures operational efficiency, managing potential customer influx seamlessly. Jay appreciates the secure data management and gaining peace of mind. The improved operational performance empowers the small C-Corp business to handle multiple clients and connect with over 25 prospective candidates weekly.
In July 2023, SmartVentilation optimized its marketing efforts with Act!'s CRM software, seamlessly tracking contacts and identifying engagement opportunities. Leveraging Act!'s marketing automation, the company executed extensive campaigns, reaching a broad audience. The CRM seamlessly integrated state government information, generating over 450 high-quality contacts. SmartVentilation, supported by Act!'s robust resources, swiftly mastered marketing tools, enabling the rapid implementation of effective campaigns.
In July 2023, Act! empowers World Press Printing to deliver top-tier printing products and services, centralizing client and prospect data into a user-friendly, highly accessible database. Leveraging Act!'s email marketing tools, World Press Printing transformed and monitored eNewsletter campaigns, gaining crucial insights into customer interests. The highly customizable and flexible solutions of Act! allowed seamless integration into the company's online storefront, providing even deeper insights. Act! offers World Press Printing a comprehensive approach to managing client and prospect interaction, tracking details from holiday card recipients to tailored service offerings for prospects.
ACT! LLC Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying ACT! LLC applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of ACT! LLC and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Act! customers.
ACT! LLC Overview
8800 N. Gainey Center Drive, Suite 200
Scottsdale, AZ, 85258, United States
1 480-304-4300
https://www.act.com/
Ownership: - x
Number of Employees: 200
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, Higher Education, Federal Government, State and Local Government, Public Safety, Healthcare, Life Insurance, Specialty Insurance, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
ACT! LLC Key Enterprise and Cloud Applications
Act!
ACT! LLC Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
ACT! LLC Revenue Breakdown By Type, $M:
ACT! LLC Enterprise Applications Revenues By Functional Markets, $M:
ACT! LLC Enterprise Applications Revenues By Verticals, $M:
ACT! LLC Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
ACT! LLC Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
ACT! LLC Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified ACT! LLC Customers
No. of ACT! LLC Customers: 120000
No. of ACT! LLC Enterprise Applications Customers: 120000
No. of ACT! LLC Cloud Customers: x
No. of ACT! LLC Cloud Subscribers: 800000
Act! has garnered recognition among notable entities, with a client roster that includes industry leaders such as Wells Fargo, Morgan Stanley, Harry Rosen, Inc., Panasonic USA, Unique Vacations, Aspyra, Big River Telephone, Blue Cross Blue Shield of Tennessee, Cabot Corp., CORE Realty, and various other esteemed organizations. This diverse and prestigious clientele highlights the broad acceptance and reliability of Act!CRM across different sectors.
ACT! LLC Market Opportunities, M&A and Geo Expansions
Act! seamlessly integrates advanced contact management and e-marketing functionalities, providing small businesses with a comprehensive solution to enhance organizational efficiency. It facilitates meticulous organization, enables tracking of crucial relationships, and ensures precision in delivering targeted marketing messages to the appropriate audience at optimal times.
ACT! LLC Risks and Challenges
Several contenders within the SMB CRM sector are integrating marketing automation features, posing a substantial challenge for Act! as it endeavors to revitalize its brand, which may have experienced a wane in prominence over the years. The strategic repositioning and elevation of Act!'s market presence are critical focal points in navigating this dynamic landscape.
ACT! LLC Ecosystem, Partners, Resellers and SI
The company's network, the Swiftpage Nation, includes key distributors such as Ingram Micro and Tech Data, with a global presence of over 100 resellers spanning the Americas, EMEA, and APAC regions. Notable resellers include Insight Direct Inc., CDW Corporation, and Dell Computers. In a strategic move, Swiftpage entered a Master Distributor agreement with Act Today in May 2017, enabling the launch of a localized Act! Premium Cloud offering in Australia and New Zealand.
ACT! LLC Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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