Act-On Software Strengths, Domain Expertise, and Key Differentiators
Act-On provides a cloud-based integrated marketing automation platform that enables businesses to effectively nurture and acquire customers, build loyalty, and expand their relationships with these customers. The platform offers an easy-to-use, highly intuitive user interface; and a comprehensive, feature-rich solution set that addresses the needs of marketers across the pre- and post-sales experience. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; inbound tools for advanced SEO, Google AdWord tracking and blog integration.
Act-On Software Recent Developments
Act-On enhanced integration capabilities by leveraging cutting-edge webhooks technology, broadening your horizons to explore novel engagement channels and diverse applications. This expansion aligns seamlessly with the evolving landscape of marketing technology (martech) and sales technology (salestech), unlocking a plethora of possibilities for heightened connectivity and interaction.
Act-On Software Mergers and Acquisitions (M&A) Activities
In 2025, Banzai International’s acquisition of Act-On Software marks a pivotal move in its strategy to build a comprehensive, AI-driven marketing technology ecosystem. The transaction significantly strengthens Banzai’s product suite by adding Act-On’s intuitive, AI-powered marketing automation platform—trusted by enterprise brands like Hitachi, Best Buy, and Progressive Insurance—to its existing webinar and video engagement offerings. With a forecasted $27 million revenue boost by year-end 2025 on a pro forma basis, this acquisition is expected to unlock new cross-platform synergies, enhance customer lifetime value, and streamline marketers' workflows. As part of Banzai’s broader vision to simplify and unify marketing operations through AI, the integration of Act-On sets the stage for accelerated innovation, broader market penetration, and long-term shareholder value creation.
Act-On Software Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Act-On Software applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Act-On Software and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Act-On Marketing Platform, Act-On ABM Platform customers.
Act-On Software Overview
121 SW Morrison St 1600
Portland, OR, 97204, United States
1 877-530-1555
Ownership: - U.S. Venture Partners (USVP), Technology Crossover Ventures (TCV), Norwest Venture Partners, Voyager Capital, Raghu Raghavan, and Beedie Capital
Number of Employees: 200
Functional Markets: CRM,
Key Verticals: Aerospace and Defense, Automotive, Banking and Financial Services, Communication, Construction and Real Estate, CPG, Distribution, Healthcare, Insurance, Life Sciences, Manufacturing, Non Profit, Oil Gas Chemicals, Professional Services, Retail, Transportation, Utility,
Act-On Software Key Enterprise and Cloud Applications
Act-On Marketing Platform, Act-On ABM Platform
Act-On Software Revenues, $M:
| Type/Year | 2023 | 2024 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Act-On Software Revenue Breakdown By Type, $M:
Act-On Software Enterprise Applications Revenues By Functional Markets, $M:
Act-On Software Enterprise Applications Revenues By Verticals, $M:
Act-On Software Revenues By Region, $M
| Region | % of Total Revenues | 2024 Total Revenues, $M | 2024 Enterprise Applications Revenues, $M | 2024 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Act-On Software Direct vs Indirect sales
| Type | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Act-On Software Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Act-On Software Customers
No. of Act-On Software Customers: 4000
No. of Act-On Software Enterprise Applications Customers: 4000
No. of Act-On Software Cloud Customers: 4000
No. of Act-On Software Cloud Subscribers: x
More than 4000 businesses worldwide - from a range of industries, including business services, financial services, manufacturing, and healthcare - currently rely on Act-On to deliver personalized experiences across the buyer's journey. This includes names like PGA of America, the Dallas Mavericks, SixFlags, Wonderlic, and Pivot Interiors.
Act-On is strengthening its offerings in the manufacturing and distribution industry as customers see unprecedented success after implementing its marketing automation solution. Customers like Allegis, ProLabs, American Roller Company, Convena Distribution, and JoyRide Coffee have recently joined many other manufacturing and distribution companies that maximize their marketing and sales practices with Act-On.
Act-On Software Market Opportunities, M&A and Geo Expansions
Act-On Software is well-positioned to capitalize on substantial growth opportunities through its strategic collaboration with Intel’s AI & Machine Learning Software Portfolio. By leveraging AI-driven audience segmentation analytics, Act-On’s platform—specifically its AI Audience Insights—can process billions of data points to identify previously untapped customer segments. This capability presents a powerful value proposition for marketers seeking to drive hyper-personalized campaigns and improve engagement metrics.
Act-On Software Risks and Challenges
Sustaining its growth through OEM and channel expansion moves will shape future of Act-On. Act-On appointed Kate Johnson as the company`s new CEO, Nina Church-Adams as senior vice president of marketing, Phil Sims as chief technology officer, Chris Masino as chief revenue officer and Kevin Williams as senior vice president of customer success.
Act-On Software Ecosystem, Partners, Resellers and SI
Act-On Software continues to expand its global ecosystem with the strategic partnership with Synolia, a CRM and E-commerce specialist agency. This alliance is designed to strengthen Act-On's presence in the French market, enabling deeper market penetration and localized support for companies aiming to enhance audience targeting and customer engagement. By leveraging Synolia’s regional expertise and Act-On’s AI-powered marketing automation capabilities, the partnership is poised to accelerate adoption across Europe, extend Act-On’s distribution network, and solidify its position as a key player in the international MarTech ecosystem.
Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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