Acumatica Strengths, Domain Expertise, and Key Differentiators
Established in 2008, Acumatica stands out as a provider of cloud-based business management software applications, including Financials, Distribution, CRM, and Project Accounting. Their robust and flexible platform caters to the needs of small and mid-size businesses, offering empowerment through innovative solutions.
While acknowledging that Acumatica's Cloud ERP may not be the most comprehensive Enterprise Resource Planning (ERP) solution available, it is tailored to the financial capabilities of its predominantly small to medium-sized clientele. Despite not being a behemoth in the market, Acumatica's cloud-native, technology-driven suite is rich in features, and both its application and platform are rapidly evolving.
One of Acumatica's key strengths lies in its attentive approach to customer feedback, leading to practical and useful innovations. Rather than delivering technology without purpose, Acumatica focuses on addressing real-world problems. Even seemingly simple features can have a significant impact on productivity and efficiency. What sets Acumatica apart is not just its features but its innovative business approach, coupled with transparency and a collaborative spirit in working with partners and customers. Acumatica has successfully humanized the realm of ERP, making it more accessible and adaptable to the unique needs of businesses.
Acumatica Recent Developments
In November 2023, Acumatica revealed that its most recent product update is the first ERP solution to integrate with Shopify's B2B commerce features. This innovation empowers businesses by offering a unified tool to oversee the entire omnichannel sales experience. The integration not only merges Shopify's robust commerce platform but also synergizes it with Acumatica's extensive business management capabilities, effectively meeting the escalating demand of businesses leveraging diverse channels to engage with and sell to their customers.
In October of the same year, Acumatica unveiled a fresh array of inventive features and capabilities as part of its latest product update, Acumatica 2023 R2. This release of the cloud ERP update underscores the company's dedication to providing top-notch applications that streamline business operations and cater to practical, real-world requirements.
Acumatica 2023 R2 introduces numerous enhancements and feature-packed functionalities, meticulously crafted to enhance user experience, increase productivity and efficiency, elevate sales performance, and empower businesses to stay competitive in their respective markets.
Acumatica Mergers and Acquisitions (M&A) Activities
Acumatica underwent a change in ownership in June 2019 when it was acquired by the global private equity firm EQT Partners. This acquisition brought in a substantial cash infusion and established a strategic partnership with Industrial and Financial Systems AB, a Swedish enterprise software provider. Notably, Industrial and Financial Systems AB, being significantly larger than Acumatica, is also under the ownership of EQT.
Acumatica Customers in ARTW Customer Database
Leveraging a rigorous data-centric research methodology, APPS RUN THE WORLD asks the simple question: Who’s buying Acumatica applications and why? And we provide the answers – supported by decades of research – to our clients around the world. Our Customer database has over 100 data fields that detail company usage of Acumatica and other enterprise apps by function, customer size, industry, location, implementation status, partner involvement, Line of Business Key Stakeholders and IT decision makers contact details. List of Verified Acumatica Cloud ERP, customers.
Acumatica Overview
3075 112th Avenue NE, Suite 200
Bellevue, WA, 98004, United States
1 888-228-8300
https://www.acumatica.com/
Ownership: - x
Number of Employees: 600
Functional Markets: Analytics and BI, CRM, ERP Financial, ERP Services and Operations, HCM, Procurement, SCM,
Key Verticals: Aerospace and Defense, Automotive, Communications, Construction, Real Estate, Consumer Packaged Goods, Distribution, K12, Higher Education, Healthcare, Leisure and Recreation, Hospitality, Life Sciences, Manufacturing, Media, Special Cause Nonprofit, Oil and Gas, Chemicals, Professional Services, Retail, Transportation, Utilities,
Acumatica Key Enterprise and Cloud Applications
Acumatica Cloud ERP,
Acumatica Revenues, $M:
| Type/Year | 2022 | 2023 | YoY Growth, % |
|---|---|---|---|
| Total Revenues, $M | Subscribe | Subscribe | Subscribe |
| Enterprise Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
| Cloud Applications Revenues, $M | Subscribe | Subscribe | Subscribe |
* Enterprise Applications Revenues = License + Support & Maintenance + SaaS
** All revenue figures are estimates based on public records, Cloud and Non-Cloud business models in Apps Run The World's vendor database, and annual survey results including vendor feedback.
Acumatica Revenue Breakdown By Type, $M:
Acumatica Enterprise Applications Revenues By Functional Markets, $M:
Acumatica Enterprise Applications Revenues By Verticals, $M:
Acumatica Revenues By Region, $M
| Region | % of Total Revenues | 2023 Total Revenues, $M | 2023 Enterprise Applications Revenues, $M | 2023 Cloud Applications Revenues, $M |
|---|---|---|---|---|
| Americas | Subscribe | Subscribe | Subscribe | Subscribe |
| EMEA | Subscribe | Subscribe | Subscribe | Subscribe |
| APAC | Subscribe | Subscribe | Subscribe | Subscribe |
| Total | Subscribe | Subscribe | Subscribe | Subscribe |
Acumatica Direct vs Indirect sales
| Region | Direct Sales | Indirect Sales | Total |
|---|---|---|---|
| Type % | Subscribe | Subscribe | Subscribe |
| Revenues, $M | Subscribe | Subscribe | Subscribe |
Acumatica Customers - Breakdown by Geo, Size, Vertical and Product
List of Verified Acumatica Customers
No. of Acumatica Customers: 10000
No. of Acumatica Enterprise Applications Customers: 10000
No. of Acumatica Cloud Customers: x
No. of Acumatica Cloud Subscribers: x
Acumatica caters to a diverse customer base exceeding 10,000 across the Americas, Africa, Europe, Southeast Asia, and the Middle East. The company exclusively engages with its extensive global channel partner network, comprising VARs, ISVs, and OEMs.
Noteworthy clients in Acumatica's portfolio include ISS (Industrial Specialty Services), Open Mobile, Seville Farms, Ixcaan, Davis Medical Electronics, PracticeMax, S'S Activewear, Caystone Solutions, Payza, AME Corporation, P’kolino, Swissphone, IntraCoastal Environmental, Youngevity, The Simple Stores, The Quantum Group, Pool Source, Robson Communications, DDB Unlimited, Parallels, J.Goodin, Agro-Hall Limited, DC Cancer Consortium, smartTrade Technologies, KFC Singapore, and others.
Acumatica Market Opportunities, M&A and Geo Expansions
Describing itself as the fastest-growing cloud ERP company, Acumatica found itself on the brink of explosive growth just before the onset of the global pandemic. Despite the pandemic temporarily impeding the anticipated surge, Acumatica managed to maintain a robust run and close rate. The company's strategic expansion into the UK and South Asia, coupled with its appeal to small and medium-sized businesses (SMBs), presents even greater growth opportunities.
Additionally, Acumatica forged a significant partnership with MYOB, an ERP vendor based in Australia. This collaboration enabled MYOB to localize and distribute Acumatica's Cloud-based ERP applications across Asia. This arrangement mirrors a similar deal with Visma, where Acumatica's solutions are resold under Visma's name in the Scandinavian region.
Acumatica Risks and Challenges
Acumatica's distribution model relies solely on partners, including over 350 VARs, OEMs, and 240 ISVs. This strategy presents both advantages and drawbacks. On the positive side, it enables Acumatica to extend its reach significantly, leveraging the capabilities of numerous partners. However, this approach entails relinquishing a certain level of control. Up to this point, the benefits have outweighed the drawbacks, but it's essential to recognize the inherent risks associated with depending on third parties for sales.
Acumatica Ecosystem, Partners, Resellers and SI
In October 2022, Acumatica introduced a new Services Partner Program, further fortifying its expanding network of customer support and engagement. This initiative complements an already robust lineup of Value-Added Resellers (VARs) and Independent Software Vendors (ISVs).
Under this new program, Services Partners plays a crucial role in assisting Acumatica customers in implementing and optimizing their ERP software. They offer expertise in configuration, development, and technical consultations, along with customized solutions. These implementation specialists will collaborate with and enhance the ongoing efforts of Acumatica's VARs and ISVs. Additionally, they can refer potential clients back to authorized Acumatica VARs through Acumatica's partner referral program.
Acumatica adheres to a strategy of not engaging in direct sales and has no intentions of changing this approach. Consequently, the company heavily relies on its expanding ecosystem. Three distinct partnership models represent its go-to-market strategies:
- Acumatica Branded Resellers: The entirety of Acumatica Cloud ERP sales occurs through channel partners. - Private Label (OEM) Business: Partnerships with entities such as Visma, MYOB, Acceo, Senior Software, and LexWare enhance Acumatica's global presence. - xRP Cloud Platform for Vertical ISVs: Acumatica provides a cloud platform for Vertical Independent Software Vendors (ISVs) specializing in areas like hotel or property management, non-profit fundraising, public housing, etc.
Acumatica's partner network is continuously expanding, attracting those seeking more partner-friendly alternatives. In addition to these collaborations, Acumatica has established robust ties with technology vendors like Microsoft, Adobe, and UiPath. Notably, Acumatica's flexibility extends to operating in a multi-cloud environment, accommodating major hyperscalers such as Amazon's AWS, Microsoft Azure, and Google Cloud.
Acumatica Cloud Infrastructure Insights
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Research Methodology
Data used in research reports are derived from publicly available documents, continuous surveys of applications vendors, customers, resellers, Independent Software Vendors, systems integrators and other verifiable sources.
Vendor shares and market forecast results are based on a combination of existing databases as well as demand side and supply side research conducted throughout the year with validation from vendors, customers, channel partners and documentations such as earnings releases and 10Q and 10K filings, vertical industry studies, regional and country-level statistics from public and private institutions(i.e. colleges, universities, government agencies and trade associations).
For additional information on our methodologies, here's the link:
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